Interfamilial living is becoming culturally accepted in North America
Implications - Though common practice in places like Asia, South America, and Europe, living in multigenerational households is not typically seen in North America. A combination of increased biculturality and financial savvy has brought this concept to the mainstream. An offshoot of the communal living boom single Millennials are flocking to, multigenerational living has the added advantage of being family-friendly. This is appealing to Millennials who, despite stereotypes, do want to engage in traditional milestones of marriage and child-rearing, but are not financially capable.
Workshop Question - What is one Millennial stereotype your company adheres to, and how can you actively look past it?
Trend Themes
1. Multigenerational Living - North Americans are embracing multigenerational living arrangements due to increased biculturality and financial savvy, creating an opportunity for designers and architects to create unique and sustainable family homes.
2. Aesthetic Sustainability - Designers like Iskos-Berlin are embracing the idea of aesthetic sustainability when creating furniture pieces like the Mantle Chair, using high-quality materials that become more beautiful with time. This trend is an opportunity for furniture companies to emphasize quality and longevity over disposable products.
3. Owner-driven Development - Firms like Williamson Williamson are using owner-driven development to create unique and accommodating multi-generational homes like Ancaster Creek in Ontario. This trend provides opportunities for architects to tailor homes to individual families' needs and desires, creating a more personalized living experience.
Industry Implications
1. Architecture and Interior Design - Designers and architects have the opportunity to create unique, sustainable, and personalized multi-generational homes that cater to individual families' needs and desires.
2. Furniture and Home Goods - Consumers are looking for high-quality, aesthetically sustainable furniture pieces that will last for generations, providing an opportunity for furniture companies to emphasize quality and longevity in their products.
3. Real Estate and Development - Owner-driven development allows architects and developers to create unique and accommodating homes that cater to the specific needs of individual families, providing a more personalized living experience that appeals to a growing trend of multigenerational living.
4 Featured, 34 Examples:
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Date Range:
Dec 17 — Aug 18
Trending:
Warm
Consumer Insight Topics:
