Beverages are infused with natural mood-enhancing ingredients
Implications - Beverages that incorporate natural ingredients known to elevate peoples' moods are becoming increasingly common. These brands, not failing to highlight the purported mood-boosting qualities of these beverages, offer health-conscious consumers more incentive to purchase than the simple "nutrition and wellness" angle.
Workshop Question - How could your brand add an element of surprise to one of its standard products/services?
Trend Themes
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Mood-boosting Beverages — Beverages infused with natural mood-enhancing ingredients providing a healthy alternative for consumers who wish to feel good and relaxed.
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Functional Drinks — New products infused with functional benefits to provide consumers with an extra value is the new trend in the industry.
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Plant-based Liquid Meals — Liquid meal replacements position themselves as highly nourishing, time-saving products that are easily consumed as they are carried on the go.
Industry Implications
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Functional Beverages Industry — The functional industry encompasses several sub-categories, including sports drinks, fatty acids, vitamins, minerals, and plant extract beverages that provide nutritional and health properties filling gaps in traditional vitamins and dietary supplements.
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Meal Replacement Industry — The meal replacement industry is growing owing to increased demands of healthy diets, weight management regimes, and lack of time for traditional meals.
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Superfoods Industry — Demand for organic and plant-based products continuously increases in the health and wellness industry, with natural ingredients that provide added functional benefits but retain an ethical and sustainable picture.
