Category
Lifestyle
Assisted Choices
Trend cluster
Category
Beverage
Boost
Beverages are infused with natural mood-enhancing ingredients.
5.1
Trend score
Trend
What is the Beverage Boost trend?
Beverage Boost: Beverages that incorporate natural ingredients known to elevate peoples' moods are becoming increasingly common. These brands, not failing to highlight the purported mood-boosting qualities of these beverages, offer health-conscious consumers more incentive to purchase than the simple "nutrition and wellness" angle.
Trend themes
Themes within the Beverage Boost trend
Three behaviours holding the trend together01
Mood-Boosting Beverages
Beverages infused with natural mood-enhancing ingredients providing a healthy alternative for consumers who wish to feel good and relaxed.
02
Functional Drinks
New products infused with functional benefits to provide consumers with an extra value is the new trend in the industry.
03
Plant-Based Liquid Meals
Liquid meal replacements position themselves as highly nourishing, time-saving products that are easily consumed as they are carried on the go.
Industry implications
What the Beverage Boost trend means for industry
Where the trend changes the playbookFor
Functional Beverages Industry
The functional industry encompasses several sub-categories, including sports drinks, fatty acids, vitamins, minerals, and plant extract beverages that provide nutritional and health properties filling gaps in traditional vitamins and dietary supplements.
For
Meal Replacement Industry
The meal replacement industry is growing owing to increased demands of healthy diets, weight management regimes, and lack of time for traditional meals.
For
Superfoods Industry
Demand for organic and plant-based products continuously increases in the health and wellness industry, with natural ingredients that provide added functional benefits but retain an ethical and sustainable picture.
Workshop question
How could your brand add an element of surprise to one of its standard products/services?
Trend signals
Trend signals for Beverage Boost
Trend score 5.1 out of 10, from popularity 74%, activity 70%, freshness 8%.
Popularity74%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Beverage Boost trend
6 featured examples from Jul 5, 2017 to Jul 24, 2019CategoryMarketing
Luxury Botanical Water
SD Watersboten Makes "Herbal Table Water" to Uplift, Relax and Restore
Beverage manufacturers can explore the development of premium botanical water products to meet the demand for luxurious non-alcoholic beverage options.
CategoryLifestyle
Mood-Boosting Matcha Beverages
'Good Mood Matcha' Spotlights the Uplifting Benefits of Green Tea
Disruptive innovation opportunity: Incorporate matcha into different beverage categories to offer consumers a wider range of matcha-based options.
CategoryLifestyle
Uplifting Breakfast Beverages
Riise's Drink for Breakfast Supports a Healthy Body and Mood
Potential for introducing liquid meal replacements into the health food industry.
CategoryLifestyle
Functional CBD Drinks
VYBES Makes Organic Beverages with Hemp Cannabidiol
The beverage industry can explore innovative ways to incorporate CBD into their products to meet the growing demand for functional drinks.
CategoryLifestyle
Blue Algae Juices
Juice Generation's 'Holy Water' Features the Protein-Rich 'Blue Majik'
The trend of blue algae beverages and the use of protein-rich Blue Majik in such beverages provides opportunities for beverage companies to offer function-focused options with uni…
CategoryLifestyle
Premium Rosewater Lemonades
Moti Beverages' Makes Original Rosewater and Saffron Rosewater Drinks
The rise of premium ready-to-drink beverages opens up opportunities for companies to innovate and cater to consumers seeking upscale drink options.
