Smartphones allow for safer and more accurate outdoor adventuring
Implications - Smartphone apps that map out and lead people through difficult or remote terrain are becoming increasingly necessary and popular. This shift comes as more consumers seek out adventure in their travels, but offers the benefit of maintaining security for those less inclined to take serious risks.
Workshop Question - How could your brand open up opportunities for its consumers that they previously couldn't or wouldn't consider?
Trend Themes
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Smartphone Navigation — Increasing need for accurate and safe navigation apps for remote or difficult terrain is driving the adoption of smartphone navigation.
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Customizable Navigation — Integration with user's preferences and multiple modes of transportation present an opportunity to create bespoke navigation solutions in outdoor adventuring.
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Robust Navigation Devices — Rugged navigation tablets equipped with offline navigation functionality and sturdy construction are seeing an increase of use in the great outdoors.
Industry Implications
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Outdoor Navigation Technology — With the growing interest in outdoor adventuring, there is ample opportunity for companies to develop navigation technologies that work for hikers, mountain bikers, skiers, and other outdoor enthusiasts.
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Tourism and Travel Industry — Companies in the tourism and travel industry can leverage smart navigation devices and apps to offer interactive, tailored and safe outdoor experiences to their customers.
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Outdoor Gear Industry — Outdoor gear manufacturers, especially those focused on devices or clothing items, have an opportunity to showcase their innovation and versatility by collaborating with navigation apps and devices to offer backpackers and outdoor enthusiasts with devices that are durable, reliable and versatile.
