Category
Fashion
Scaled Restraint
Trend cluster
Category
Aromatic
Azure
Blue Tansy is the latest super-ingredient skincare fans are seeking out.
3.2
Trend score
Trend
What is the Aromatic Azure trend?
Aromatic Azure: Blue Tansy, a Moroccan chamomile, is an essential oil currently gaining attention as a skincare wonder ingredient based on its supreme anti-inflammatory benefits and positive affect on eczema and psoriasis. This shift demonstrates the resonant power of natural ingredients used for resolving common issues such as inflammation, and the fast proliferation of such an ingredient upon proven success.
Trend themes
Themes within the Aromatic Azure trend
Three behaviours holding the trend together01
Natural Anti-Inflammatory Ingredients
Blue Tansy's anti-inflammatory benefits highlight a trend towards the use of natural ingredients to resolve common issues such as inflammation.
02
Crystal-Infused Products
Shiva Rose's Blue Crystal Eye Cream shows the increasing trend of combining powerful natural ingredients like Blue Tansy with healing crystals.
03
Minimal Ingredients Personal Care Products
Primally Pure's Blue Tansy Beauty Cream demonstrates the growing trend of using personal care products with limited natural ingredients.
Industry implications
What the Aromatic Azure trend means for industry
Where the trend changes the playbookFor
Skincare Industry
Blue Tansy's anti-inflammatory properties have disrupted the industry due to its prominent role as a natural anti-inflammatory ingredient.
For
Alternative Healing Modalities
The combination of Blue Tansy and healing crystals in Shiva Rose's Blue Crystal Eye Cream represents the increasing trend of alternative healing modalities.
For
Clean Beauty Industry
Primally Pure's Blue Tansy Beauty Cream showcases the growing trend of minimal ingredient personal care products in the clean beauty industry.
Workshop question
What new of-the-moment ingredients can lend itself to the development of a new product offering that leverages newly celebrated knowledge around natural solutions?
Trend signals
Trend signals for Aromatic Azure
Trend score 3.2 out of 10, from popularity 50%, activity 40%, freshness 8%.
Popularity50%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Aromatic Azure trend
6 featured examples from Jun 6, 2017 to Feb 9, 2018CategoryFashion
Anti-Inflammatory Beauty Balms
The Blue Cocoon from May Lindstrom Boasts Blue Tansy
The beauty and cosmetics industry can capitalize on the trend of anti-inflammatory beauty balms by offering innovative skincare products that cater to consumers seeking soothing a…
CategoryFashion
Anti-Inflammatory Beauty Creams
Primally Pure's 'Blue Tansy Beauty Cream' Soothes Irritated Skin
Primally Pure's naturally sourced, preservative-free beauty products could disrupt the personal care industry by providing consumers with a clean alternative to traditional skin c…
CategoryMarketing
Dark Retinol Serums
The Luna Sleeping Night Oil Fights Signs of Aging
There is an opportunity for new entrants or established brands to develop specialized, anti-aging skincare lines with ingredients like dark retinol serums and essential oils.
CategoryFashion
Papaya-Based Resurfacing Masks
This Face Mask is Suited for Individuals with Congested Skin
The skincare industry can capitalize on the trend of natural skincare products by developing innovative formulations that combine effective ingredients like papaya and pineapple.
CategoryFashion
Crystal-Infused Eye Creams
Shiva Rose's 'Blue Crystal Eye Cream' Features Blue Tansy and Azurite
Beauty and skincare companies have an opportunity to integrate alternative healing modalities and organic ingredients into their product lines.
CategoryLifestyle
Soothing Topical Creams
Deep Blue Rub is a Topical Cream Enriched with Essential Oils
The health and wellness industry can explore the potential of using essential oils in various products, including topical creams and skincare.
