Brands underscore the pH-balanced qualities of their foods and beverages
Implications - Food brands are aiming to target health-conscious consumers by creating items with ingredients that are pH-balanced or balancing. Highlighting such features caters to consumers interested in alkaline diets, underscoring the potential of brands expanding their offerings to cater to more niche consumer interests.
Workshop Question - How could your brand better cater to niche consumer interests or needs within its area of expertise?
Trend Themes
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Alkaline Diet Trend — Food and beverage brands are creating items with ingredients that are pH-balanced, catering to consumers interested in alkaline diets.
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Cbd-infused Beverages Trend — Brands are infusing beverages with CBD, offering consumers a range of flavors that are derived from natural essential oils.
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Consumer Experience Trend — Brands are creating fun experiences such as food tours and food trucks to reach out to millennial consumers.
Industry Implications
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Food and Beverage Industry — Food and beverage brands can explore opportunities to include ingredients that cater to health-conscious consumers.
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CBD and Cannabis Industry — CBD-infused beverages offer consumers an alternative and potentially healthier way to consume CBD.
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Marketing and Advertising Industry — Brands can explore innovative ways to reach out to millennial consumers through experiential marketing and fun campaigns.
