Category
Lifestyle
Assisted Choices
Trend cluster
Category
pH-Enhancement
Brands underscore the pH-balanced qualities of their foods and beverages.
2.6
Trend score
Trend
What is the pH-Enhancement trend?
pH-Enhancement: Food brands are aiming to target health-conscious consumers by creating items with ingredients that are pH-balanced or balancing. Highlighting such features caters to consumers interested in alkaline diets, underscoring the potential of brands expanding their offerings to cater to more niche consumer interests.
Trend themes
Themes within the pH-Enhancement trend
Three behaviours holding the trend together01
Alkaline Diet Trend
Food and beverage brands are creating items with ingredients that are pH-balanced, catering to consumers interested in alkaline diets.
02
CBD-Infused Beverages Trend
Brands are infusing beverages with CBD, offering consumers a range of flavors that are derived from natural essential oils.
03
Consumer Experience Trend
Brands are creating fun experiences such as food tours and food trucks to reach out to millennial consumers.
Industry implications
What the pH-Enhancement trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Food and beverage brands can explore opportunities to include ingredients that cater to health-conscious consumers.
For
CBD and Cannabis Industry
CBD-infused beverages offer consumers an alternative and potentially healthier way to consume CBD.
For
Marketing and Advertising Industry
Brands can explore innovative ways to reach out to millennial consumers through experiential marketing and fun campaigns.
Workshop question
How could your brand better cater to niche consumer interests or needs within its area of expertise?
Trend signals
Trend signals for pH-Enhancement
Trend score 2.6 out of 10, from popularity 39%, activity 32%, freshness 8%.
Popularity39%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the pH-Enhancement trend
4 featured examples from Oct 13, 2017 to Jul 30, 2018CategoryLifestyle
Coffee Fruit Beverages
Caskai Sparkling Cascara Infusion is Made with Dried Coffee Cherry Husks
Caskai Sparkling Cascara Infusion adds to a growing market demand for innovative and healthier beverage options in the industry.
CategoryLifestyle
Flavored Alkaline Water
Flow Water's Naturally Flavored Water Comes in Refreshing New Varieties
The beverage industry has opportunities to innovate with naturally flavored and alkaline beverages.
CategoryLifestyle
Herbal Enhanced Beverages
Right On Brands' Naturally Flavored Endo Water Features Bioavailable CBD
Disruptive innovation opportunity: Integrate CBD and natural flavors into beverages to meet growing consumer demand.
CategoryAutos
pH-Neutral Food Trucks
Gaviscon's Summer Food Tour Promotes Heartburn Management
The Gaviscon food truck tour and pH-Neutral menu present opportunities for the heartburn relief industry to expand its reach and engage with a younger consumer base.
