Brands underscore the pH-balanced qualities of their foods and beverages
Implications - Food brands are aiming to target health-conscious consumers by creating items with ingredients that are pH-balanced or balancing. Highlighting such features caters to consumers interested in alkaline diets, underscoring the potential of brands expanding their offerings to cater to more niche consumer interests.
Workshop Question - How could your brand better cater to niche consumer interests or needs within its area of expertise?
Trend Themes
1. Alkaline Diet Trend - Food and beverage brands are creating items with ingredients that are pH-balanced, catering to consumers interested in alkaline diets.
2. Cbd-infused Beverages Trend - Brands are infusing beverages with CBD, offering consumers a range of flavors that are derived from natural essential oils.
3. Consumer Experience Trend - Brands are creating fun experiences such as food tours and food trucks to reach out to millennial consumers.
Industry Implications
1. Food and Beverage Industry - Food and beverage brands can explore opportunities to include ingredients that cater to health-conscious consumers.
2. CBD and Cannabis Industry - CBD-infused beverages offer consumers an alternative and potentially healthier way to consume CBD.
3. Marketing and Advertising Industry - Brands can explore innovative ways to reach out to millennial consumers through experiential marketing and fun campaigns.
