Equalized Taxation

Brands raise awareness for the 'Pink Tax' in the fight for gender equality

Implications - Brands are bringing awareness to the issue of the Pink Tax, where products targeted towards women and girls tend to be more expensive than those targeted towards men and boys. This discrepancy further entrenches economic inequality as it reduces women's buying power, a fact which is now slowly seeing both legislative and corporate changes. The readjustment of this subtle but hugely impactful form of discrimination speaks to the increased consumer awareness of how inequality impacts even minute, day-to-day decisions.

Workshop Question - How could your brand fight the Pink Tax?
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
38,037 Total Clicks
Oct 16 - Jul 18
This Year and Mild
BusinessSocial Good
Featured Examples
Female-First Shaving Companies - Billie Eliminates the "Pink Tax" Through Its Subscription Box Model
SCORE 6
This Year and Warm 739 Clicks Pub: Nov 14, 17
Female-First Shaving Companies
Billie Eliminates the "Pink Tax" Through Its Subscription Box Model
Billie is a “female-first shaving and body company” which aims to change the way women shop for personal beauty products. With a convenient direct-to-consumer model, Billie offers its... [More]
Activist Card Games - 'Cards Against Humanity for Her' Was Made as a Protest to the Tampon Tax
SCORE 5.7
Warm 972 Clicks Pub: Jul 13, 17
Activist Card Games
'Cards Against Humanity for Her' Was Made as a Protest to the Tampon Tax
‘Cards Against Humanity For Her’ is an activist card game, developed to speak out against the tampon tax. This parody card game costs $5 more than the original, comes in hot pink... [More]
Pink Tax-Fighting Campaigns - Boxed's #RethinkPink Fights For Price Equality for Women's Products
SCORE 2.8
This Year and Mild 279 Clicks Pub: Jan 31, 18
Pink Tax-Fighting Campaigns
Boxed's #RethinkPink Fights For Price Equality for Women's Products
This campaign from online bulk shopping brand Boxed is fighting for price equality when it comes to women’s products. The #RethinkPink movement from Boxed fights against the so-called Pink Tax:... [More]
Anti-Pink Tax Campaigns - This Toronto Coffee Shop Made a Powerful Point Against the Pink Tax
SCORE 1.3
Untested 168 Clicks Pub: Oct 6, 16
Anti-Pink Tax Campaigns
This Toronto Coffee Shop Made a Powerful Point Against the Pink Tax
The “Pink Tax” refers to the fact that women are charged more than men for the same goods and services and a Toronto coffee shop pointed this out in a way that is almost jarring. There... [More]
Pink Tax Publicity Stunts - Burger King's 'Chick Fries' Showcase the Absurdity of the Pink Tax
SCORE 3.8
This Year and Mild 68 Clicks Pub: Jul 31, 18
Pink Tax Publicity Stunts
Burger King's 'Chick Fries' Showcase the Absurdity of the Pink Tax
Burger King is no stranger to ethical publicity stunts and its new ‘Chick Fries’ campaign supports the recently introduced Pink Tax Repeal Act. This new act aims to repeal the unfair... [More]
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