Tools that target brain performance enhance cognitive and physical functions
Implications - Tools that fit on or around the head and claim to boost the brain's performance through various mechanisms, whether electrical impulses or gamification, are becoming increasingly popular as tools for the enhancement of both physical and cognitive functions in the body. Such personalized tools cater to consumers willing to take more extreme or dedicated forms of enhancing their health.
Workshop Question - How could your brand prioritize brain-boosting products or services for its consumers or employees?
Trend Themes
1. Brain Training Wearables - Wearable technology that measures brainwaves and heart rate, and provides games and activities to help alleviate stress and improve mental performance.
2. Gamified Training Activities - Fitness solution that enables gamified training can help improve cognitive, neurological, and motor efficiency for individuals and groups of people.
3. Neurotransmitter-boosting Brain Apps - Brain apps that use mental training tests to increase neurotransmitter levels, and act as a personal trainer for the brain to improve memory and reduced the risk of Alzheimer's disease.
Industry Implications
1. Health and Wellness - Companies that offer personalized wellness solutions, and products that help boost cognitive and physical functions.
2. Education and Training - Gamified training programs and brain-training wearables that help improve cognitive and neurological functions for both adults and youths.
3. Technology and Innovation - Brain performance-enhancing devices and apps that use the latest neurostimulation technology to help improve cognitive functions for individuals of all kinds.
