A faction of popular athleisure prioritizes "ugly" aesthetics
Implications - "Ugly" aesthetics are rising in popularity within the athleticwear industry, with brands offering accessories that are intended to be disproportionately sized, kitschy, and over-the-top. Such trends increase in popularity for their inherent virality, with consumers aiming to mimic the attention such items draw on social media, and brands chasing that demand.
Workshop Question - How could your brand unexpectedly enhance the virality of one of its products/services?
Trend Themes
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Ugly Aesthetics — Athleticwear brands are offering accessories that are intended to be disproportionately sized, kitschy and over-the-top to mimic the attention such items draw on social media.
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Statement Sneakers — Designers are creating sneakers that make a statement through bold color combinations, contrasting logos and large Velcro straps.
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Monochromatic Chunky Sneakers — Sneaker brands are pairing the chunky silhouette with monochromatic pastel shades to meet the functional and style-focused demands of urbanism and contemporary fashion.
Industry Implications
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Athleticwear — Athleticwear companies can innovate further by offering more 'ugly' items to capture viral attention and social media buzz.
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Footwear — Footwear brands can create more statement sneakers through contrasting logos, bold colors and unique material combinations.
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Fashion — Fashion companies can take inspiration from the monochromatic chunky sneaker trend to create statement pieces with elevated style and subdued color palettes.
7 Featured, 62 Examples:
161,698 Total Clicks
Date Range:
Jun 17 — Jul 18
Trending:
Warm
Consumer Insight Topics:
