Unsightly Athleisure

A faction of popular athleisure prioritizes "ugly" aesthetics

Implications - "Ugly" aesthetics are rising in popularity within the athleticwear industry, with brands offering accessories that are intended to be disproportionately sized, kitschy, and over-the-top. Such trends increase in popularity for their inherent virality, with consumers aiming to mimic the attention such items draw on social media, and brands chasing that demand.
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
52,698 Total Clicks
Jun 17 - Jul 18
This Month and Warm
Art & DesignFashion
Featured Examples
Skate-Inspired Technical Apparel - Palm Angels Joined Under Armour for the Recovery Collection
SCORE 9.3
This Quarter and V. Hot 2,653 Clicks Pub: Jun 18, 18
Skate-Inspired Technical Apparel
Palm Angels Joined Under Armour for the Recovery Collection
Palm Angels worked in collaboration with American sportswear label Under Armour for the Recovery collection. The label used Celliant technology in its sportswear in order to assist athletes recovery... [More]
Iconic Furniture Brand Sneakers - These IKEA Yeezy Boosts Reference the Retailer's Brand Identity
SCORE 7.2
Warm 3,082 Clicks Pub: Jun 2, 17
Iconic Furniture Brand Sneakers
These IKEA Yeezy Boosts Reference the Retailer's Brand Identity
These custom IKEA Yeezy Boost sneakers are the work of Instagram user mache275, a shoe fanatic and artist who specializes in transforming iconic footwear styles. This IKEA-inspired rework is one of... [More]
Pastel Monochromatic Sneakers - PUMA's Thunder Desert are Casual, Sleek and Aesthetically Elevated
SCORE 7.3
This Month and Warm 283 Clicks Pub: Jul 20, 18
Pastel Monochromatic Sneakers
PUMA's Thunder Desert are Casual, Sleek and Aesthetically Elevated
Footwear label PUMA launches two new colorways of its Thundra Desert monochromatic sneakers. The ultra-popular chunky silhouette is made available to consumers in Smoke Green/ Silver and Cream Tan/... [More]
Statement Logo High-Tops - Virgil Abloh's Off-White Brand is Set to Launch a Fresh Pair of CST-001s
SCORE 6.4
This Year and Warm 427 Clicks Pub: Feb 27, 18
Statement Logo High-Tops
Virgil Abloh's Off-White Brand is Set to Launch a Fresh Pair of CST-001s
Virgil Abloh, the famed designer behind the Off-White brand, recently shared news of a fresh creation, a CST-001 Sneaker that is believed to take after the YEEZY BOOST 350. The high-top sneakers... [More]
Raised Orange-Accented Sneakers - Nike's Orange Air Max 1 Boasts a Chunky Build and Colorful Hues
SCORE 7.2
This Month and Warm 180 Clicks Pub: Jul 23, 18
Raised Orange-Accented Sneakers
Nike's Orange Air Max 1 Boasts a Chunky Build and Colorful Hues
As a part of its seasonal range, Nike launched the Orange Air Max 1, which has a retro look with a modern twist, due to the chunky build and unique combination of colors. The base color palette... [More]
Customized Neon-Accented Sneakers - KAWS x YEEZY BOOST 700 Deliver The Bright Wave Runners
SCORE 5.5
This Year and Warm 242 Clicks Pub: Mar 20, 18
Customized Neon-Accented Sneakers
KAWS x YEEZY BOOST 700 Deliver The Bright Wave Runners
Sneaker customizing designer Alexander-John’s latest collaborative shoe design are the pair of Wave Runners—blending together the iconic KAWS aesthetic onto the YEEZY BOOST 700 silhouette.... [More]
Quantcast