California-Inspired Motocross Apparel

The Latest Thermonuclear Protection Capsule Nods to the 90s

Oakley releases the second season of its Thermonuclear Protection capsule full of largely fitted silhouettes, captivating graphics, bold hues and ultimate protection. The latest range draws inspiration from the label's motocross history as well as an infusion of a 90s Californian influence. It is comprised of pieces including t-shirts, pants, outerwear options, accessories, pants, shorts and fleece. The collection is elevated by its two limited edition colorway options as seen on its signature Mumbo sunglasses. It is adorned with the Factory Pilot logo as well as the hammer ear stem drawn from the original piece. Lastly, its finished with Oakley's iconic Prizm lens technology.

Additional standout items from the latest Thermonuclear Protection capsule include the bold beachwear shorts with cheetah print and the captivating yellow and orange gradient anorak jacket. The range is available beginning today online and in-store in North America, Europe and Japan.

Motocross-inspired Apparel
Opportunity to create innovative motocross-inspired apparel for consumers with a taste for adventure and style.
90s-inspired Fashion
Chance to create fashion-forward clothing and accessories for those who love the 90s aesthetic.
Limited Edition Collections
Potential to create buzz-worthy limited edition collections with captivating graphics and bold colorways.

Industries Being Reshaped

Fashion
The fashion industry can innovate by incorporating motocross and 90s-inspired apparel and accessories.
Sporting Goods
Sporting goods companies can create innovative motocross apparel and accessories with advanced protective technologies.
Eyewear
Eyewear companies can design trendy sunglasses with captivating graphics and advanced lens technologies.
SCORE
0.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 1%
Activity 7%
Freshness 8%

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