"Dry" nights out increase in availability due to Millennial demand
Implications - Where once, an alcohol-free night-out might have seemed unappealing to some, the promotion of sobriety in a social setting today acts as a key value proposition for many party purveyors. By providing party-goers with a safe, fun and stigma-free space to let loose, brands are able to capitalize on a growing market. While motivations to abstain from drinking varies, two of the key drivers here include the heightened financial and health contentiousness of Millennial consumers.
Workshop Question - In what ways have Millennial consumers changed your industry and how has your brand adapted?
Trend Themes
1. Sober Socializing - Brands capitalizing on a market of party-goers who abstain from drinking, motivated by health and financial consciousness.
2. Distilled Zero-proof Spirits - Innovative zero-proof spirits, which mimic the flavors of popular spirits, with the potential of creating rich drinking experiences, without the alcohol.
3. Festive Dry Bars - Alcohol-free bars catering to non-alcoholic drinkers on occasions and events.
Industry Implications
1. Hospitality - Businesses that provide socialization opportunities, such as festivals, bars, restaurants, retreats, etc. for non-alcoholic and alcohol dietary restrictions.
2. Beverage - Innovations in beverage products and manufacturing that experiment with zero-proof distilled spirits or healthier alcohol alternatives.
3. Retail - Stores that cater to the health and wellness of consumers, particularly in selling curated collections of home decor, kitchen tools, etc.
5 Featured, 42 Examples:
69,396 Total Clicks
Date Range:
Jun 18 — Nov 18
Trending:
Average
Consumer Insight Topics:
