Category
Lifestyle
Assisted Choices
5.0
Trend score
Trend
What is the Frothed Rose trend?
Frothed Rose: The use of rose as not only a prominent flavor in lattes, but also as inspiration for the way the beverages look, is becoming increasingly common. The rising popularity of this emerging latte flavor caters to consumers motivated to purchase products touted as more "natural," while also catering to those who are motivated by social media-friendly aesthetics.
Trend themes
Themes within the Frothed Rose trend
Three behaviours holding the trend together01
Botanical Flavors
As botanical flavors continue to grow more popular in mixology and gastronomy spheres, coffee makers are also embracing this versatile ingredient.
02
Aesthetically Pleasing Beverages
There is a growing trend for drinks that are all at once aesthetically pleasing, healthy and caffeine-free.
03
Functional Beverages
Share-worthy beverages with functional benefits are becoming more popular, such as the petal-infused tea latte with antibacterial, anti-inflammatory, and antioxidant properties that support beauty and overall health.
Industry implications
What the Frothed Rose trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry can utilize botanical flavors to create unique and trendy beverages that cater to consumer desires.
For
Beauty Industry
Functional beverages with beauty and health benefits can be marketed to the beauty industry, providing consumers with a holistic approach to wellness.
For
Hospitality Industry
Aesthetically pleasing beverages can be marketed in the hospitality industry to appeal to consumers who are looking for share-worthy drinks that stand out on social media.
Workshop question
How could your brand better adopt the social media-friendly "aesthetics" that are so popular in various products and services?
Trend signals
Trend signals for Frothed Rose
Trend score 5.0 out of 10, from popularity 74%, activity 68%, freshness 8%.
Popularity74%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Frothed Rose trend
4 featured examples from May 15, 2017 to Jul 20, 2018CategoryLifestyle
Floral Rose Lattes
Grace Street Cafe in NYC is Making a Rose Milk Tea Topped with Edible Petals
The food and beverage industry has the opportunity to enhance their menu offerings with visually appealing and unique edible flower beverages.
CategoryLifestyle
Botanical Honey Lattes
The New Rose Honey Latte From Starbucks is Now Available in the US
Coffee chains can leverage botanical flavors to expand their menu offerings and attract a broader customer base.
CategoryLifestyle
Beautifying Rose Lattes
NYC's Blank Slate Tea Serves Healthy, Caffeine-Free Rose Lattes
Cafes and coffee shops can capitalize on the trend of aesthetic beverages by offering visually pleasing and Instagrammable drinks that attract millennial consumers.
CategoryLifestyle
Iced Rose Lattes
Starbucks Canada Introduced the Iced Blossoming Rose Tea
Disruptive innovation opportunity for tea companies to create their own line of iced rose tea products.
