Specialty rose lattes become increasingly popular
Implications - The use of rose as not only a prominent flavor in lattes, but also as inspiration for the way the beverages look, is becoming increasingly common. The rising popularity of this emerging latte flavor caters to consumers motivated to purchase products touted as more "natural," while also catering to those who are motivated by social media-friendly aesthetics.
Workshop Question - How could your brand better adopt the social media-friendly "aesthetics" that are so popular in various products and services?
Trend Themes
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Botanical Flavors — As botanical flavors continue to grow more popular in mixology and gastronomy spheres, coffee makers are also embracing this versatile ingredient.
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Aesthetically Pleasing Beverages — There is a growing trend for drinks that are all at once aesthetically pleasing, healthy and caffeine-free.
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Functional Beverages — Share-worthy beverages with functional benefits are becoming more popular, such as the petal-infused tea latte with antibacterial, anti-inflammatory, and antioxidant properties that support beauty and overall health.
Industry Implications
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Food and Beverage Industry — The food and beverage industry can utilize botanical flavors to create unique and trendy beverages that cater to consumer desires.
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Beauty Industry — Functional beverages with beauty and health benefits can be marketed to the beauty industry, providing consumers with a holistic approach to wellness.
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Hospitality Industry — Aesthetically pleasing beverages can be marketed in the hospitality industry to appeal to consumers who are looking for share-worthy drinks that stand out on social media.
