Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cocktail
Mimicry
Brands imitate cocktails for their wellness and beauty-focused elixirs.
4.0
Trend score
Trend
What is the Cocktail Mimicry trend?
Cocktail Mimicry: The interactive nature of creating cocktails, along with the diverse flavor potential of such beverages, has led to the rising incorporation of cocktail-making in non-alcoholic beverages. These products are able to serve health-conscious consumers who value experiential and customizable food and beverage items.
Trend themes
Themes within the Cocktail Mimicry trend
Three behaviours holding the trend together01
Health-Conscious Beverages
As consumers are becoming more health-conscious, brands are incorporating cocktail-making in non-alcoholic beverages as a way to serve health-conscious consumers who value experiential and customizable food and beverage items.
02
Non-Alcoholic Innovation
Brands are creating non-alcoholic and low-alcohol cocktails as a way to introduce unique flavor experiences and appeal to consumers who are presently avoiding alcohol or looking to cut it from their diet.
03
Innovative Mixology
While traditional cocktails continue to be popular, new mixology books and boxed sets are being created to appeal to consumers' preferences, ranging from tea-based mixed drinks to whiskey and brandy.
Industry implications
What the Cocktail Mimicry trend means for industry
Where the trend changes the playbookFor
Beverage Industry
The rise of health-conscious and non-alcoholic beverages presents opportunities for innovation and new product development.
For
Food and Beverage Retail Industry
Retailers can offer curated sets of floral syrups and cocktail-making kits to appeal to foodies and mixologists alike.
For
Marketing and Branding Industry
Opportunities exist for branding and design agencies to create innovative beverage packaging that emphasizes simplicity and the use of all-natural ingredients.
Workshop question
How could your brand package one of its products or services in a new way to appeal to previously untouched consumers?
Trend signals
Trend signals for Cocktail Mimicry
Trend score 4.0 out of 10, from popularity 61%, activity 51%, freshness 8%.
Popularity61%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cocktail Mimicry trend
5 featured examples from Dec 18, 2015 to Aug 24, 2018CategoryLifestyle
Vitamin-Rich Healthy Beers
'Hop Heart' is a Craft Beer with Vitamin B6 to Support Heart Health
Developing and marketing healthy beer options could differentiate craft beer brewers and provide growth opportunities.
CategoryLifestyle
Beautifying Water Cocktails
This Beauty Cocktail Kit Includes a Shaker and a Superfood Mixer
Opportunity for beverage companies to create innovative and healthy alternatives to traditional alcoholic drinks.
CategoryLifestyle
Alcohol-Free Cocktail Bars
Seedlip's 'N o l o' Cocktail Bar Serves No-Alcohol & Low-Alcohol Drinks
Bars and restaurants within the hospitality industry can offer no- and low-alcohol options to cater to the changing consumer preferences and capitalize on the growing trend for un…
CategoryLifestyle
Floral Elixir Kits
Floral Elixir Co.'s Curated Sets Appeal to Tea Lovers, Gin Drinkers & More
The beverage industry can use the real flower and botanical-flavored syrups as a novel way to create unique and flavorful drinks for consumers to enjoy.
CategoryLifestyle
Non-Alcoholic Mixology Publications
The Seedlip Cocktail Book is Packed with 100 Tasty Recipes
The beverage industry can explore and capitalize on the trend of non-alcoholic mixology by developing innovative alcohol-free drink options and expanding their product range.
