Category
Fashion
Scaled Restraint
Trend cluster
Category
Syringe
Skincare
Skincare products come in medicinal, syringe-like packaging.
3.6
Trend score
Trend
What is the Syringe Skincare trend?
Syringe Skincare: Skincare brands are enhancing the perceived clinical qualities of the products they offer by putting them in syringe-like packages. These items enhance consumers' trust in the products themselves due to their medicinal aesthetic, while also working to enhance the experience of using them.
Trend themes
Themes within the Syringe Skincare trend
Three behaviours holding the trend together01
Clinical Packaging
The use of medicinal or surgical packaging lends a trustworthiness or a sense of professionalism to any beauty or wellness product it contains.
02
Precise Application
Applicators or syringe-like designs provide for more targeted, non-invasive and professional-grade preservation treatments that consumers can perform themselves.
03
Concentrated Serums
Customers are increasingly seeking highly potent and effective serums that can deliver specialized benefits, and a well-presented concentrated serum, like one contained in a syringe, can be a winning product format.
Industry implications
What the Syringe Skincare trend means for industry
Where the trend changes the playbookFor
Beauty & Wellness Packaging
Companies operating in the beauty and wellness industry should always consider the packaging and branding of their products to promote its efficacy, purity or benefits.
For
Customer Self-Care
As people become more self-reliant, the trend toward DIY, natural and clean skincare continues to shape purchase behavior and brand awareness of companies that empower consumers with solutions, knowledge and convenience.
For
K-Beauty Industry
South Korea is an established center of excellence in skincare innovation and trends that are emerging from the country are consistently translating well into the global economy.
Workshop question
How could your brand use packaging to change the perception of its products/services?
Trend signals
Trend signals for Syringe Skincare
Trend score 3.6 out of 10, from popularity 56%, activity 44%, freshness 8%.
Popularity56%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Syringe Skincare trend
5 featured examples from Apr 14, 2017 to Jul 19, 2018CategoryFashion
Syringe-Like Skincare Concentrates
Eco Your Skin's Beauty Boosters Deliver Concentrated Serums
The skincare industry can explore the use of syringe-like packaging and concentrated serums to enhance product efficacy and appeal to consumers.
CategoryFashion
Luxurious Skincare Syringes
The Intensive Eye-Lift Micro Cream is Packaged in a 'Lifting Syringe'
The beauty and cosmetics industry can leverage luxurious skincare syringes to offer high-end, effective, and convenient skincare solutions, meeting the demand for premium anti-agi…
CategoryFashion
Injectable Face Masks
This Korean Face Mask from THE OOZOO Features a Syringe for a Serum Infusion
Cosmetic companies can explore the possibility of developing a range of injectable facial masks that cater to a wider range of requirements, such as anti-aging, radiance, and hydr…
CategoryFashion
Precision Firming Serums
Emma Hardie's Midas Touch Face Serum Boasts Collagen-Boosting Ingredients
In the beauty and personal care industry, there is an opportunity to develop innovative serums, devices, and services that enable precision preservation treatments, DIY preservati…
CategoryFashion
Syringe-Inspired Face Masks
Tonymoly's Megatox Ampoule Masks Hydrate, Lift and Brighten
Innovations in packaging, formulation, and distribution of skincare products can lead to new trends in this industry.
