The science behind ingredients or curated foods is brought to the forefront
Implications - Food brands are highlighting the scientific properties of their items, or curating products or events that center around scientific consumption, in a way that informs and connects consumers' to the brands' vision. The use of science as a marketing and engagement tool caters to consumers seeking what they perceive to be fact-based products and services.
Workshop Question - How could your brand put science at the forefront of its marketing and engagement strategy?
Trend Themes
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Science-based Marketing — Food brands are highlighting the scientific properties of their items, or curating products or events that center around scientific consumption, in a way that informs and connects consumers to the brands' vision.
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Personalized Nutrition — Businesses are incorporating cutting-edge technology to analyze individuals' genetic code and provide personalized meals catered to their specific dietary needs.
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Science-inspired Events — Events, such as The Science of Cocktails and Science World Vancouver, use science and mixology to create unique experiences for guests while raising money for charitable causes.
Industry Implications
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Food and Beverage — Businesses can use scientific research to market and create unique food products that cater to consumers' demand for fact-based items.
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Health and Wellness — Personalized nutrition services that use DNA analysis can provide customized diet recommendations that cater to individual health needs and goals.
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Event Planning and Entertainment — Businesses can incorporate scientific concepts into event planning and entertainment to provide engaging experiences for guests and raise funds for charitable causes.
