Category
Lifestyle
Assisted Choices
Trend cluster
Category
Scientific
Curation
The science behind ingredients or curated foods is brought to the forefront.
2.9
Trend score
Trend
What is the Scientific Curation trend?
Scientific Curation: Food brands are highlighting the scientific properties of their items, or curating products or events that center around scientific consumption, in a way that informs and connects consumers' to the brands' vision. The use of science as a marketing and engagement tool caters to consumers seeking what they perceive to be fact-based products and services.
Trend themes
Themes within the Scientific Curation trend
Three behaviours holding the trend together01
Science-based marketing
Food brands are highlighting the scientific properties of their items, or curating products or events that center around scientific consumption, in a way that informs and connects consumers to the brands' vision.
02
Personalized nutrition
Businesses are incorporating cutting-edge technology to analyze individuals' genetic code and provide personalized meals catered to their specific dietary needs.
03
Science-inspired events
Events, such as The Science of Cocktails and Science World Vancouver, use science and mixology to create unique experiences for guests while raising money for charitable causes.
Industry implications
What the Scientific Curation trend means for industry
Where the trend changes the playbookFor
Food and beverage
Businesses can use scientific research to market and create unique food products that cater to consumers' demand for fact-based items.
For
Health and wellness
Personalized nutrition services that use DNA analysis can provide customized diet recommendations that cater to individual health needs and goals.
For
Event planning and entertainment
Businesses can incorporate scientific concepts into event planning and entertainment to provide engaging experiences for guests and raise funds for charitable causes.
Workshop question
How could your brand put science at the forefront of its marketing and engagement strategy?
Trend signals
Trend signals for Scientific Curation
Trend score 2.9 out of 10, from popularity 43%, activity 35%, freshness 8%.
Popularity43%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Scientific Curation trend
5 featured examples from Jul 27, 2017 to Jul 18, 2018CategoryLifestyle
AI-Enhanced Meals
Plant Jammer Was Created to Diversify Danish People's Meal Choices
Plant Jammer's AI-powered meal suggestions pose disruptive opportunities for the meal kit delivery industry.
CategoryLifestyle
Science-Inspired Mixology Events
The Science of Cocktails Event Supports Student Field-Trips
Hotels, bars, and restaurants can incorporate science-inspired mixology concepts into their menus and events.
CategoryLifestyle
Scientifically Crafted Grain Bowls
Cafe Umami Serves Grain Bowls Crafted by a Microbiologist
Opportunity for innovative restaurants and cafes to create scientifically crafted grain bowls and offer unique microbiologist-inspired cuisine.
CategoryLifestyle
DNA-Based Restaurant Dishes
Vita Mojo and DNAfit Offer Meals Based on Diners' Genetic Code
The partnership between Vita Mojo and DNAfit introduces a disruptive innovation in the restaurant industry by incorporating DNA testing for personalized nutrition.
CategoryLifestyle
Anti-Cellular Damage Supplements
The Core Med Science Optimized Liposomal Glutathione is Soy-Free
The consumer packaged goods industry can capitalize on the increasing demand for supplements by developing new and unique product offerings.
