Tanning products come in new formulations that ease application
Implications - Tanning products have come a long way in their ability to provide a natural-looking bronze glow to the skin, and brands are now altering their formulas to enhance the application process itself. These tanning products, whether water-based or to be applied in the shower, enhance the effectiveness of self-tanning while simultaneously prioritizing convenience for the customer.
Workshop Question - How could your brand prioritize both quality and convenience?
Trend Themes
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Water-based Self Tanners — Water-based self-tanners are quickly becoming popular due to their convenience and natural look, presenting a disruptive opportunity for brands to develop unique formulas.
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Scented Self-tanners — Self-tanner brands are innovating by introducing alluring scents to mask the traditional 'biscuit' smell, creating an opportunity for disruption in the market with unique fragrances.
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Cbd-infused Tanning Products — The rise of CBD-infused products has extended to self-tanners, offering consumers added benefits for their skin and reducing inflammation, presenting a disruptive opportunity for brands to enter the market with new, healthier formulas.
Industry Implications
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Beauty Industry — The beauty industry has extensive opportunities to develop new self-tanners with natural, unique formulas that cater to a market with varying skin types and preferences.
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Skincare Industry — The skincare industry can create innovative tanning products with added skincare benefits, such as anti-inflammatory ingredients or organic components, creating a unique selling point for their target market.
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Cannabis Industry — The cannabis industry can tap into the CBD-infused self-tanning market, providing innovative solutions with strong benefits for the skin and opening up new target markets.
