Category
Fashion
Scaled Restraint
Trend cluster
Category
Reformatted
Tanner
Tanning products come in new formulations that ease application.
3.6
Trend score
Trend
What is the Reformatted Tanner trend?
Reformatted Tanner: Tanning products have come a long way in their ability to provide a natural-looking bronze glow to the skin, and brands are now altering their formulas to enhance the application process itself. These tanning products, whether water-based or to be applied in the shower, enhance the effectiveness of self-tanning while simultaneously prioritizing convenience for the customer.
Trend themes
Themes within the Reformatted Tanner trend
Three behaviours holding the trend together01
Water-Based Self Tanners
Water-based self-tanners are quickly becoming popular due to their convenience and natural look, presenting a disruptive opportunity for brands to develop unique formulas.
02
Scented Self-Tanners
Self-tanner brands are innovating by introducing alluring scents to mask the traditional 'biscuit' smell, creating an opportunity for disruption in the market with unique fragrances.
03
CBD-Infused Tanning Products
The rise of CBD-infused products has extended to self-tanners, offering consumers added benefits for their skin and reducing inflammation, presenting a disruptive opportunity for brands to enter the market with new, healthier formulas.
Industry implications
What the Reformatted Tanner trend means for industry
Where the trend changes the playbookFor
Beauty Industry
The beauty industry has extensive opportunities to develop new self-tanners with natural, unique formulas that cater to a market with varying skin types and preferences.
For
Skincare Industry
The skincare industry can create innovative tanning products with added skincare benefits, such as anti-inflammatory ingredients or organic components, creating a unique selling point for their target market.
For
Cannabis Industry
The cannabis industry can tap into the CBD-infused self-tanning market, providing innovative solutions with strong benefits for the skin and opening up new target markets.
Workshop question
How could your brand prioritize both quality and convenience?
Trend signals
Trend signals for Reformatted Tanner
Trend score 3.6 out of 10, from popularity 57%, activity 43%, freshness 8%.
Popularity57%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Reformatted Tanner trend
6 featured examples from May 30, 2015 to Mar 15, 2019CategoryFashion
Scented Self-Tanning Foams
The Natural Self-Tanners from 'Freshly Baked' Boast Alluring Scents
Disruptive innovation opportunity: Launch a specialized packaging design service targeting beauty and skincare brands to help them enhance their product appeal.
CategoryFashion
CBD Tanning Water Sprays
Utan's CBD-Infused Tanning Spray is Full of Anti-Inflammatory Ingredients
The skincare industry can explore the integration of natural, CBD-infused tanning products that offer multiple benefits for the skin.
CategoryFashion
Tanning Water Sprays
'The Water' by Tan-Luxe Boasts Transparent Tanning Technology
The beauty industry can take advantage of the transparent tanning trend to create self-tanning products that cater to a wider range of consumers.
CategoryFashion
Facial Tanning Mists
This Subtle Face Tanning Mist Makes Self-Tanning Easier & Quicker
The introduction of innovative facial self-tanning products with hydrating and acne-fighting properties.
CategoryFashion
Shower Tanning Lotions
St. Tropez' Self-Tanner Lotion is Meant to Be Applied in the Shower
St.
CategoryFashion
Self-Tanning Water Sprays
Isle of Paradise's Sunless Tanner is Cruelty-Free, Vegan and Organic
Disruptive innovation opportunity: Innovate new cosmetic products with natural and nourishing ingredients.
