Freshly Baked recently had new packaging developed for its line of self-tanning foams by Design Happy, which sought to give the brand a more premium look that would stand out on the shelves of high-end retail stores.
The all-new packaging boasts a quirky blend of imagery, such as pink flamingos and tropical patterns, which serve to highlight the unusual, alluring scents of the products; the range includes scents like baby powder, amaretto, watermelon, coconut and mango. Freshly Baked's unique scents were specifically developed to offer an alternative to the traditional "biscuit" smell that is so commonly associated with the majority of self-tanner products.
The Freshly Baked range offers both Original and Dark formulas that are free from alcohols and parabens and deliver what the brand describes as a "divinely streak-free bronzed hue."
Key Themes Behind This Trend
- Premium Packaging Design
- Disruptive innovation opportunity: Create eye-catching and premium packaging designs for self-tanning products to stand out in high-end retail stores.
- Unconventional Scented Products
- Disruptive innovation opportunity: Develop self-tanning products with unique and alluring scents to provide an alternative to traditional scent profiles.
- Alcohol and Paraben-free Formulas
- Disruptive innovation opportunity: Offer self-tanning formulas that are free from alcohols and parabens, catering to consumers looking for safer and healthier skincare options.
Where This Applies
- Packaging Design
- Disruptive innovation opportunity: Launch a specialized packaging design service targeting beauty and skincare brands to help them enhance their product appeal.
- Fragrance Industry
- Disruptive innovation opportunity: Create unique and alluring scents for various beauty and personal care products, including self-tanning foams.
- Natural Skincare
- Disruptive innovation opportunity: Develop self-tanning formulas that are free from alcohols and parabens, catering to the growing demand for natural and organic skincare products.
