Transit and travel services enhance safety via crowdsourced measures
Implications - Whether intra or inter-city, traveling can be particularly unsafe for women and girls, and so transit services that offer crowdsourced protective measures against harassment are becoming increasingly common. Such policies, tools, and business models are revealing a shift in which individuals and groups, particularly those most affected by environments that foster or ignore harassment, are carving out spaces for their own protection, with some brands reacting in turn.
Workshop Question - How could your brand create safer and more inclusive environments within its area of expertise, or in the workplace?
Trend Themes
1. Crowdsourced Safety Measures - Transit and travel services are offering a new wave of safety measures against harassment, with the use of crowdsourced protection tactics.
2. Women-only Transportation Services - Companies are creating women-only transportation services for a safer and more comfortable travel experience for women commuters, all while serving as a means of employment for women seeking work.
3. Female-focused Safety Apps - New safety apps are designed to help battle sexual harassment by making it easier for women to plan their outings and social activities based on safety ratings, as well as reporting harassment and suspicious incidents.
Industry Implications
1. Transportation - Crowdsourced safety measures and women-only transportation services are disrupting the transportation industry by catering to particular designations and customers.
2. Technology - Safety apps and initiatives rely on technology platforms and are disrupting the industry when it comes to personal safety and the accessibility of reporting harassment incidents.
3. Women's Empowerment - With many of these examples being initiatives created by women, these trends are disrupting the industry by giving women the power to take control of their personal safety and create safe spaces for other women.
5 Featured, 45 Examples:
36,068 Total Clicks
Date Range:
Dec 16 — Jul 18
Trending:
Untested
Consumer Insight Topics:
