Category
Tech
Delegated Interfaces
Trend cluster
Category
Precautionary
Transit
Transit and travel services enhance safety via crowdsourced measures.
1.7
Trend score
Trend
What is the Precautionary Transit trend?
Precautionary Transit: Whether intra or inter-city, traveling can be particularly unsafe for women and girls, and so transit services that offer crowdsourced protective measures against harassment are becoming increasingly common. Such policies, tools, and business models are revealing a shift in which individuals and groups, particularly those most affected by environments that foster or ignore harassment, are carving out spaces for their own protection, with some brands reacting in turn.
Trend themes
Themes within the Precautionary Transit trend
Three behaviours holding the trend together01
Crowdsourced Safety Measures
Transit and travel services are offering a new wave of safety measures against harassment, with the use of crowdsourced protection tactics.
02
Women-only Transportation Services
Companies are creating women-only transportation services for a safer and more comfortable travel experience for women commuters, all while serving as a means of employment for women seeking work.
03
Female-Focused Safety Apps
New safety apps are designed to help battle sexual harassment by making it easier for women to plan their outings and social activities based on safety ratings, as well as reporting harassment and suspicious incidents.
Industry implications
What the Precautionary Transit trend means for industry
Where the trend changes the playbookFor
Transportation
Crowdsourced safety measures and women-only transportation services are disrupting the transportation industry by catering to particular designations and customers.
For
Technology
Safety apps and initiatives rely on technology platforms and are disrupting the industry when it comes to personal safety and the accessibility of reporting harassment incidents.
For
Women's Empowerment
With many of these examples being initiatives created by women, these trends are disrupting the industry by giving women the power to take control of their personal safety and create safe spaces for other women.
Workshop question
How could your brand create safer and more inclusive environments within its area of expertise, or in the workplace?
Trend signals
Trend signals for Precautionary Transit
Trend score 1.7 out of 10, from popularity 28%, activity 14%, freshness 8%.
Popularity28%
Activity14%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Precautionary Transit trend
5 featured examples from Dec 9, 2016 to Mar 31, 2018CategoryAutos
Women-Only Taxi Services
India's Pink Auto Service is Offering a Safer Means of Transportation
The Pink Auto Service in India operates in the transportation industry, specifically catering to the needs of women.
CategoryTech
Street Harassment-Reporting Apps
The NINA App is Making Public Spaces Safer for Women
The technology industry can explore developing crowd-sourced mapping platforms and safe reporting apps.
CategorySocial Good
Harassment-Tracking Maps
'Free to Be' is an Online Map for Women to Report Harassment
Non-profit organizations and charities can leverage the power of technology to address societal issues by creating innovative tools for harassment reporting and prevention.
CategoryTech
Female-Focused Safety Apps
This App Lets Moroccan Women Plan Outings Based on Safety Ratings
Hospitality businesses can use crowdsourced safety ratings to identify areas of improvement and create a safer environment for their female clientele.
CategoryTech
Harassment-Fighting Transit Apps
The SafeTTC App Helps Torontonians Discreetly Report Harassment
The transportation industry can benefit from integrating discreet reporting features in existing transit apps to address safety concerns effectively.
