The Pink Auto Service is providing women in India with a safer means of transportation.
The "by women, for women" company aims to end the harassment and violence inflicted upon women during commutes by implementing a service with a commitment to ensuring passengers arrive safely at their destination. Featuring female-only drivers, the pink-clad vehicles are attempting to address violence against women and girls.
In addition to offering safe travel, the transportation company also serves as a means of employment for women seeking work. The Surat Municipal Corporation hired, trained and helped women receive the proper loans necessary to own and operate one of the company's motor vehicles. The service stands as a means of personal income for women, while offering flexible hours and a safe work environment.