Category
Lifestyle
Assisted Choices
Trend cluster
Category
Ashwagandha
Alleviation
The ancient medicinal herb finds modern favor in new age health potions.
4.0
Trend score
Trend
What is the Ashwagandha Alleviation trend?
Ashwagandha Alleviation: Ashwagandha, an ancient herb, is piquing the interest of today's consumers as a star ingredient in new adaptogenic remedies. Boasting a variety of health benefits that range from mood optimization to the lowering of cholesterol, the ancient ingredient resonates with modern consumers looking for natural solutions for manifestations of stress within the body. This progression highlights the ever-expanding knowledge of those dedicatedly pursuing all-natural wellness and the rapidly growing list of superfood ingredients that matter in regards to purchasing decisions.
Trend themes
Themes within the Ashwagandha Alleviation trend
Three behaviours holding the trend together01
Adaptogenic Superfoods
Products featuring ancient herbs such as ashwagandha are growing in popularity, with applications spanning tea, supplements, lattes, and various foods.
02
CBD and Skincare
The benefits of CBD are now a common ingredient in skincare, and brands are experimenting with adaptogens such as ashwagandha to enhance its calming properties.
03
Herbal Tonics and Beverages
People are searching for flavorful, low-calorie, and nutritious beverages that offer natural stress relief and a range of other health benefits.
Industry implications
What the Ashwagandha Alleviation trend means for industry
Where the trend changes the playbookFor
Wellness and Supplements
Supplement companies, tea brands, herbal remedy market, and nutraceutical labs are manufacturing adaptogenic supplements across the health and wellness space.
For
Food and Beverage
An increasing number of food and beverage companies are launching products featuring superfoods like ashwagandha and CBD as a primary ingredient.
For
Skincare
Brands are incorporating CBD and adaptogenic herbs in their skincare products for their anti-inflammatory and stress-reducing properties.
Workshop question
How can your product offering better reflect the health-driven consumers pursuit of new products that expand their understanding of plant-based wellness?
Trend signals
Trend signals for Ashwagandha Alleviation
Trend score 4.0 out of 10, from popularity 56%, activity 56%, freshness 9%.
Popularity56%
Activity56%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ashwagandha Alleviation trend
8 featured examples from Dec 14, 2016 to Feb 5, 2020CategoryFashion
Adaptogenic CBD Skincare
YUYO Botanics Makes Hemp-Derived Cannabinoid Tinctures and Salves
Opportunity for companies to enter the CBD skincare market and develop innovative products.
CategoryLifestyle
Calming CBD Chocolates
'Not Pot' is a Functional Chocolate Made with Hemp Oil and Adaptogens
The chocolate and confectionery manufacturing industry can develop functional chocolates that can help with relaxation and anxiety management using unique ingredients like CBD-ric…
CategoryLifestyle
Vegan Anti-Inflammatory Lattes
These Lattes Can Benefit People with Arthritis or Joint Pain
Opportunities for cafes, restaurants and beverage companies to create new healthy and functional beverages
CategoryLifestyle
Flavored Herbal Tonics
Sunkwink's Collection of Beverages Offer Various Health Benefits
Disruptive innovation opportunity: Incorporate herbal tonics into existing lines of beverages to offer diverse and health-focused options.
CategoryLifestyle
Powdered Turmeric Supplements
Gaia Herbs' Turmeric Golden Milk is Enriched with Dates and Herbs
Health supplement companies can capitalize on the trend by developing and promoting powdered turmeric supplements and their anti-inflammatory benefits.
CategoryFashion
Green Juice-Inspired Cleansers
Acure's Ultra Hydrating Green Juice Cleanser is Full of Supergreens
The skincare industry can explore the development of more products that incorporate natural and familiar ingredients for ingredient-conscious consumers.
CategoryLifestyle
Stress Relief Supplements
Moon Juice's SuperYou Supplement for Stress Also Supports Mood & Beauty
Growing demand for stress relief supplements creates opportunities for expanding product offerings in the nutraceutical industry.
CategoryLifestyle
Bedtime Wildflower Tinctures
Naturopathica's Sleep Tincture Can Be Added to a Beverage Before Bed
Herbal supplement companies can create products featuring ingredients that promote rest and relaxation for better sleep quality.
