Big Brand Sustainability

Big brands are making moves with large-scale sustainable initiatives

Implications - Taking a bolder stance, big brands are rolling out mainstream initiatives that speak to growing environmental and sustainability concerns worldwide. From shifting packaging designs to adapting company mandates, brands are no longer sitting by the wayside when it comes to showcasing their commitment to global issues. These widescale eco-initiatives help demonstrate a brand's commitment to global concerns, as well as an unwavering desire to adapt and chance no matter the circumstance or backlash.

Workshop Question - Think of how your brand currently participates in sustainable or environmental initiatives. How can you make it more of a company-wide program or initiative?
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49,134 Total Clicks
May 18 - Jul 18
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Featured Examples
Recyclable Straw-Free Cup Lids - This New Starbucks Strawless Lid will Help the Brand Ditch Straws
SCORE 9
This Year and V. Hot 2,278 Clicks Pub: Jul 10, 18
Recyclable Straw-Free Cup Lids
This New Starbucks Strawless Lid will Help the Brand Ditch Straws
The Starbucks strawless lid has been unveiled by the company as part of its new push to eliminate plastic straws from its stores in all of its 28,000 stores on a worldwide basis by 2020. The lid... [More]
Edible Sandwich Wrappers - KFC is Embracing the Zero Waste Movement with Edible Wrappers
SCORE 8.9
This Year and V. Hot 3,078 Clicks Pub: Jul 11, 18
Edible Sandwich Wrappers
KFC is Embracing the Zero Waste Movement with Edible Wrappers
Across cafes, supermarkets and fast food restaurants around the world there is currently a push for companies to minimize waste by doing away with straws and single-use plastic bags—and KFC in... [More]
Sustainable Cup Solutions - McDonald's and Starbucks Have Joined Forces for Ecological Change
SCORE 8.7
This Year and V. Hot 1,616 Clicks Pub: Jul 17, 18
Sustainable Cup Solutions
McDonald's and Starbucks Have Joined Forces for Ecological Change
Starbucks and McDonald’s may be fierce competitors in the world of quick coffee but the two brands have recently decided to band together in the search for sustainable cup solutions. The goal... [More]
Waste-Reducing Delivery Initiatives - DoorDash's New Initiative is Set to Donate Six Million Meals
SCORE 7.6
This Year and Hot 788 Clicks Pub: May 17, 18
Waste-Reducing Delivery Initiatives
DoorDash's New Initiative is Set to Donate Six Million Meals
The restaurant industry is directly responsible for a disproportionate percent of food waste but one technology company is aiming to combat this with a newly rolled out initiative called Project DASH,... [More]
Paper Fast Food Straws - UK McDonald's Straws Will Be Swapped for Eco-Friendly Alternatives
SCORE 7.4
This Year and Warm 494 Clicks Pub: Jun 19, 18
Paper Fast Food Straws
UK McDonald's Straws Will Be Swapped for Eco-Friendly Alternatives
In an effort to reduce plastic pollution in the United Kingdom and Ireland, it’s reported that McDonald’s straws will be swapped for paper alternatives. Louise Edge, a campaigner with... [More]
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