Big brands are making moves with large-scale sustainable initiatives
Implications - Taking a bolder stance, big brands are rolling out mainstream initiatives that speak to growing environmental and sustainability concerns worldwide. From shifting packaging designs to adapting company mandates, brands are no longer sitting by the wayside when it comes to showcasing their commitment to global issues. These widescale eco-initiatives help demonstrate a brand's commitment to global concerns, as well as an unwavering desire to adapt and chance no matter the circumstance or backlash.
Workshop Question - Think of how your brand currently participates in sustainable or environmental initiatives. How can you make it more of a company-wide program or initiative?
Trend Themes
1. Large-scale Eco-initiatives - Big brands are rolling out mainstream eco-initiatives to showcase their commitment to global concerns.
2. Elimination of Single-use Plastics - Fast food chains are embracing environmentally-friendly alternatives to plastic, such as paper straws and edible wrappers.
3. Sustainable Cup Solutions - Starbucks and McDonald's have teamed up to find a fully recyclable and compostable cup solution, aiming to change the way cups are used and disposed of.
Industry Implications
1. Fast Food Industry - There is significant potential for fast food companies to embrace sustainable initiatives such as edible wrappers and recyclable cups to reduce waste and minimize environmental impact.
2. Packaging Industry - New opportunities exist for packaging companies to develop more eco-friendly solutions to meet the growing demand for sustainable packaging alternatives in the consumer market.
3. Corporate Social Responsibility - The trend towards corporate sustainability provides opportunities for companies to demonstrate their commitment to social and environmental issues, while also creating mutually beneficial results such as increased brand loyalty and customer engagement.
