Sunscreen applicators prioritize function and even coverage
Implications - Sunscreen brands are prioritizing the design of innovative applicators in order to improve the skincare coverage that such products are able to offer. The adoption of wand, spray or brush applicators also serves to better the experience customers have using the products, enhancing their perceived functions as a result.
Workshop Question - How could your brand create more functional and interesting customer experiences?
Trend Themes
1. Innovative Sunscreen Applicators - Sunscreen brands are investing in the design of innovative and convenient applicators to improve skincare coverage and application experience.
2. Powder Sunscreens - Powder sunscreen formulations are gaining popularity, offering an easy-to-apply and mess-free alternative to traditional lotion and cream products.
3. Precision Sunscreen Applicators - Sunscreen brands are investing in precision applicators, like wands and combs, to target hard-to-reach areas and improve even coverage of sun protection products.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage the trend of innovative sunscreen applicators to create more user-friendly and effective sun protection products.
2. Travel and Tourism - The travel industry can benefit from the trend of powder sunscreen products and convenient applicators that make sun protection on-the-go more accessible.
3. Health and Wellness - The health and wellness industry can explore opportunities to enhance sun protection offerings through advancements in precision applicators that improve even coverage and offer easy application.
