Pop-Up Positivity

Brands increase consumers’ mood with happiness-evoking pop-ups

Implications - Consumers, especially Gen X and Y are focusing efforts of reaching wellness through holistic endeavors. Brands taking note of this consumer desire are aiding the process by creating pop-ups designed to elevate moods and create blissful experiences; focusing less on commodities and more on emotion, brands are making concrete consumer connections. This shift in brand marketing will be a direct reflection on the consumer’s brand loyalty.
SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
78,189 Total Clicks
Oct 17 - Jul 18
This Year and V. Hot
Art & DesignMarketingLife-Stages
Featured Examples
Happiness-Inspiring Activations - Benefit Cosmetics' 'Hello Happy House' Inspires Well-Being and Joy
SCORE 9.3
This Year and V. Hot 3,716 Clicks Pub: Jul 4, 18
Happiness-Inspiring Activations
Benefit Cosmetics' 'Hello Happy House' Inspires Well-Being and Joy
To kick off the launch of its new Hello Happy Soft Blur Foundation, Benefit Cosmetics created a Hello Happy House experience, which gave people the chance to indulge in moments centered on bliss and... [More]
Pop-Up Happiness Museums - 'Happy Place' is an Experiential, Multi-Sensory, Photo-Friendly Exhibit
SCORE 9.4
This Year and V. Hot 11,599 Clicks Pub: Jul 23, 18
Pop-Up Happiness Museums
'Happy Place' is an Experiential, Multi-Sensory, Photo-Friendly Exhibit
Happy Place is the newest experiential, multi-sensory pop-up exhibit and it is now open in Chicago. Happy place exhibit-goers can experience 13 made-for-Instagram themed rooms including an upside-... [More]
City-Complementing Art Installations - 'Joy and Peace' Brings Color and Happiness to London
SCORE 6.6
Warm 3,208 Clicks Pub: Oct 3, 17
City-Complementing Art Installations
'Joy and Peace' Brings Color and Happiness to London
In a time of political uncertainty, two UK-based artists are using color and vibrancy to bring a sense of comfort to London, with an installation titled ‘Joy and Peace.’ The installation,... [More]
Interactive Breakfast-Themed Pop-Ups - The Hall of Breakfast Has Opened in Salt Lake City
SCORE 8.9
This Year and V. Hot 2,935 Clicks Pub: Jun 28, 18
Interactive Breakfast-Themed Pop-Ups
The Hall of Breakfast Has Opened in Salt Lake City
The importance of breakfast is being celebrated with the opening of an interactive museum entitled The Hall of Breakfast. Following in the footsteps of the incredibly popular Museum of Ice Cream,... [More]
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