Brands increase consumers’ mood with happiness-evoking pop-ups
Implications - Consumers, especially Gen X and Y are focusing efforts of reaching wellness through holistic endeavors. Brands taking note of this consumer desire are aiding the process by creating pop-ups designed to elevate moods and create blissful experiences; focusing less on commodities and more on emotion, brands are making concrete consumer connections. This shift in brand marketing will be a direct reflection on the consumer’s brand loyalty.
Workshop Question - How can your brand create a holistic campaign to increase your consumer connectivity?
Trend Themes
1. Emotional Branding - Brands are creating experiences focused on emotion rather than commodities.
2. Experiences and Immersion - Pop-ups are becoming more immersive and visually-pleasing for consumers.
3. Holistic Wellness - Consumers are focusing on holistic wellness, inspiring brands to create experiences that elevate moods and create blissful experiences.
Industry Implications
1. Retail - Brands can create brick-and-mortar pop-ups that showcase new products in an immersive and visually-pleasing way to increase brand loyalty.
2. Travel and Tourism - Cities can use art installations and experiences to create a sense of joy and comfort in uncertain times, attracting visitors and boosting tourism.
3. Food and Beverage - Food and beverage brands can create themed pop-ups or experiences that take consumers on a sensory journey, tapping into the desire for holistic wellness and emotional connections.
5 Featured, 43 Examples:
228,764 Total Clicks
Date Range:
Oct 17 — Jul 19
Trending:
Hot
Consumer Insight Topics:
