Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Pop-Up
Positivity
Brands increase consumers’ mood with happiness-evoking pop-ups.
6.0
Trend score
Trend
What is the Pop-Up Positivity trend?
Pop-Up Positivity: Consumers, especially Gen X and Y are focusing efforts of reaching wellness through holistic endeavors. Brands taking note of this consumer desire are aiding the process by creating pop-ups designed to elevate moods and create blissful experiences; focusing less on commodities and more on emotion, brands are making concrete consumer connections. This shift in brand marketing will be a direct reflection on the consumer’s brand loyalty.
Trend themes
Themes within the Pop-Up Positivity trend
Three behaviours holding the trend together01
Emotional Branding
Brands are creating experiences focused on emotion rather than commodities.
02
Experiences and Immersion
Pop-ups are becoming more immersive and visually-pleasing for consumers.
03
Holistic Wellness
Consumers are focusing on holistic wellness, inspiring brands to create experiences that elevate moods and create blissful experiences.
Industry implications
What the Pop-Up Positivity trend means for industry
Where the trend changes the playbookFor
Retail
Brands can create brick-and-mortar pop-ups that showcase new products in an immersive and visually-pleasing way to increase brand loyalty.
For
Travel and Tourism
Cities can use art installations and experiences to create a sense of joy and comfort in uncertain times, attracting visitors and boosting tourism.
For
Food and Beverage
Food and beverage brands can create themed pop-ups or experiences that take consumers on a sensory journey, tapping into the desire for holistic wellness and emotional connections.
Workshop question
How can your brand create a holistic campaign to increase your consumer connectivity?
Trend signals
Trend signals for Pop-Up Positivity
Trend score 6.0 out of 10, from popularity 87%, activity 83%, freshness 8%.
Popularity87%
Activity83%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pop-Up Positivity trend
5 featured examples from Oct 3, 2017 to Jul 23, 2019CategoryPop Culture
Pop-Up Happiness Museums
'Happy Place' is an Experiential, Multi-Sensory, Photo-Friendly Exhibit
Companies in event production can capitalize on the trend of pop-up museums, like Happy Place, by creating similar experiences for their clients that promote engagement and genera…
CategoryMarketing
Happiness-Inspiring Activations
Benefit Cosmetics' 'Hello Happy House' Inspires Well-Being and Joy
Incorporating happiness-inspired activations, like the Hello Happy House, into beauty and cosmetics marketing strategies can differentiate brands and attract customers seeking joy…
CategorySocial Media
Interactive Breakfast-Themed Pop-Ups
The Hall of Breakfast Has Opened in Salt Lake City
Hotels and tourism companies can partner with interactive food museums to offer something extra to their customers.
CategoryArt & Design
City-Complementing Art Installations
'Joy and Peace' Brings Color and Happiness to London
Opportunity for artists and designers to create unique installations in urban and natural settings.
CategoryMarketing
Happiness-Themed Yogurt Experiences
Onken Yoghurt Launched 'The Haus of Inner Happiness' Pop-Up
Integrating sensory-themed experiences and happiness-centric marketing into the food and beverage industry to enhance customer engagement and promote brand loyalty.
