Generational Accommodation

Furniture brands specifically target Millennials with new collections

Implications - Furniture brands are using whimsical designs, ethical business models and compact space-saving solutions as a way to cater specifically to Millennials. Such campaigns and collections serve as inspiration for how brands can adapt to both the needs and lifestyle preferences of consumer groups, and respond in-kind with all-encompassing products.

Workshop Question - Conceptualize a product/service that would target the needs and preferences of your consumer in an all-encompassing way.
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
181,717 Total Clicks
Feb 17 - Jul 18
This Year and Warm
Art & Design
Featured Examples
Efficient Apartment Cubes - The 'Kammerspiel' Apartment Living Unit Increases Overall Organization
SCORE 7.7
Hot 14,406 Clicks Pub: Feb 3, 17
Efficient Apartment Cubes
The 'Kammerspiel' Apartment Living Unit Increases Overall Organization
The ‘Kammerspiel’ is an apartment living unit that’s designed with micro apartments in mind in order to make them more efficient and organized while maintaining a stylish aesthetic.... [More]
Millennial eCommerce Furniture - Amazon Rivet Introduces Midcentury Modern Furniture for Millennials
SCORE 8.3
This Year and Hot 11,915 Clicks Pub: Nov 10, 17
Millennial eCommerce Furniture
Amazon Rivet Introduces Midcentury Modern Furniture for Millennials
Amazon ‘Rivet’ was recently debuted as a new private-label furniture brand from the ecommerce giant that targets young adults with free shipping and a timeless mid-century modern style.... [More]
Millennial-Focused Functional Furniture Lines - Seray Ozdemir Creates Furniture for Narrow Spaces
SCORE 9.1
This Year and V. Hot 7,292 Clicks Pub: Jul 25, 18
Millennial-Focused Functional Furniture Lines
Seray Ozdemir Creates Furniture for Narrow Spaces
A graduate of the Royal College of Art, Seray Ozdemir completes a project that boasts furniture for narrow spaces. The pieces — all of which carry a note of avant-garde construction in them, are... [More]
Recycled Cosmetic Brand Furniture - This Glossier Furniture Line Was Made from Recycled Products
SCORE 6.2
This Year and Warm 529 Clicks Pub: May 23, 18
Recycled Cosmetic Brand Furniture
This Glossier Furniture Line Was Made from Recycled Products
Glossier is furthering its messages of ethical consumption by creating Glossier furniture out of used product packaging. This idea was formed through a partnership with the Millennial-favorite... [More]
Urban Millennial Furniture - The Pottery Barn 'PB Apartment' Collection Boasts Small-Space Solutions
SCORE 4.1
This Year and Average 129 Clicks Pub: Jan 16, 18
Urban Millennial Furniture
The Pottery Barn 'PB Apartment' Collection Boasts Small-Space Solutions
When shopping for brand-new furniture pieces, the urban Millennial consumer looks for space-saving designs with multipurpose features at a fair cost—all of these factors are taken into... [More]
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