Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Generational
Accommodation
Furniture brands specifically target Millennials with new collections.
5.4
Trend score
Trend
What is the Generational Accommodation trend?
Generational Accommodation: Furniture brands are using whimsical designs, ethical business models and compact space-saving solutions as a way to cater specifically to Millennials. Such campaigns and collections serve as inspiration for how brands can adapt to both the needs and lifestyle preferences of consumer groups, and respond in-kind with all-encompassing products.
Trend themes
Themes within the Generational Accommodation trend
Three behaviours holding the trend together01
Compact and efficient furniture
Furniture brands are designing space-saving and efficient furniture pieces to cater specifically to Millennials.
02
Eco-friendly furniture
Brands are upcycling and recycling materials to create sustainable furniture pieces that appeal to socially conscious Millennials.
03
Functionality and multifunctional furniture
Brands are creating furniture pieces that are not only stylish but also functional, with multipurpose features specifically for small spaces.
Industry implications
What the Generational Accommodation trend means for industry
Where the trend changes the playbookFor
Furniture
The furniture industry is adapting to changing consumer needs and preferences, designing pieces specifically for Millennials in small spaces.
For
E-commerce
Online retailers like Amazon are introducing private-label furniture brands with mid-century modern style and free shipping, targeting young adults on a budget.
For
Sustainability
Sustainable furniture design and upcycling initiatives are gaining popularity among socially conscious consumers, creating opportunities for ethical brands.
Workshop question
Conceptualize a product/service that would target the needs and preferences of your consumer in an all-encompassing way.
Trend signals
Trend signals for Generational Accommodation
Trend score 5.4 out of 10, from popularity 80%, activity 72%, freshness 8%.
Popularity80%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Generational Accommodation trend
5 featured examples from Feb 4, 2017 to Jul 25, 2018CategoryArt & Design
Millennial eCommerce Furniture
Amazon Rivet Introduces Midcentury Modern Furniture for Millennials
The rise of private-label furniture brands like Amazon Rivet and Stone & Beam indicates that the eCommerce furniture industry has the potential for disruption as consumers seek un…
CategoryArt & Design
Efficient Apartment Cubes
The 'Kammerspiel' Apartment Living Unit Increases Overall Organization
Companies in the furniture industry, like Nils Holger Moormann, can capitalize on the growing demand for innovative furniture designs for small living spaces.
CategoryArt & Design
Millennial-Focused Functional Furniture Lines
Seray Ozdemir Creates Furniture for Narrow Spaces
Opportunity for furniture designers to create innovative and space-saving solutions for small living environments.
CategoryEco
Recycled Cosmetic Brand Furniture
This Glossier Furniture Line Was Made from Recycled Products
Cosmetic brands can explore opportunities to incorporate recycled packaging into their product offerings, promoting sustainability and appealing to eco-conscious consumers.
CategoryArt & Design
Urban Millennial Furniture
The Pottery Barn 'PB Apartment' Collection Boasts Small-Space Solutions
Furniture manufacturers can capitalize on the trend by offering space-saving designs and apartment-specific furnishings, capturing the urban Millennial market.
