Category
Fashion
Scaled Restraint
Trend cluster
Category
Maqui
Maquillage
The Chilean maqui berry is increasingly used to enhance beauty.
1.9
Trend score
Trend
What is the Maqui Maquillage trend?
Maqui Maquillage: The Chilean berry maqui has been touted as the latest "superfood", and this has led to the rise of its adoption into skincare and cosmetic items. The incorporation of maqui berry offers a sense of familiarity for consumers who are hyper-conscious of their health, while appealing to the novelty-minded nature of those less familiar with on-trend ingredients.
Trend themes
Themes within the Maqui Maquillage trend
Three behaviours holding the trend together01
Superfood Skincare
The adoption of high-nutrient super foods into skin care and cosmetic items is on the rise.
02
Natural Moisturization
Consumer preference for natural moisturizing ingredients such as Hyaluronic Acid is increasing in skincare products.
03
Probiotic Formulations
Skincare products formulated with bacterial cultures and mineral-rich ingredients are gaining popularity for their promises of repairing, hydrating and restoring sensitive skin.
Industry implications
What the Maqui Maquillage trend means for industry
Where the trend changes the playbookFor
Beauty Industry
The adoption of superfoods and natural ingredients creates opportunities for the beauty industry to develop new and innovative products that cater to the demand for eco-friendly and natural products.
For
Health and Wellness Industry
The increasing popularity of superfoods like maqui berry has implications for the health and wellness industry, which can capitalize on the growing consumer preference for nutrient-rich foods and supplements.
For
Sustainable Packaging Industry
The demand for eco-friendly and natural products in the beauty industry is creating opportunities for the sustainable packaging industry, which can provide packaging solutions that are biodegradable and easily recyclable.
Workshop question
How could your brand cater to both a niche and its general consumer base simultaneously?
Trend signals
Trend signals for Maqui Maquillage
Trend score 1.9 out of 10, from popularity 27%, activity 22%, freshness 8%.
Popularity27%
Activity22%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Maqui Maquillage trend
4 featured examples from Jan 18 to Jul 25, 2018CategoryFashion
Reparative Probiotic Masks
Nourish London's Nutrient-Rich Mask Assists with Skin Repair
Skincare companies can innovate by incorporating probiotics and multiple minerals into their products for improved skin health and environmentally-conscious packaging options.
CategoryFashion
Ultra-Hydrating Facial Wipes
Derma E's Face Wipes Condition and Moisturize with Hyaluronic Acid
Incorporating Hyaluronic Acid and superfruit extracts into skincare products, and using more eco-friendly packaging materials
CategoryFashion
Delicate Restoration Oils
Trilogy's Very Gentle Restoring Oil Restores and Protects Sensitive Skin
The skincare industry can incorporate more natural ingredients, create products that nourish and restore sensitive skin, with formulations that are better suited to balance pH lev…
CategoryFashion
Antioxidant Maqui Oils
Youth to the People's New Antioxidant Oil Boasts the Maqui Fruit
The skincare industry could benefit from incorporating antioxidant-rich superberries and plant-based ingredients in their products.
