Cosmetic brands prioritize the texture of their products
Implications - Cosmetic brands are looking to differentiate their products by focusing on their texture and ultimately, how that enhances the application process. Such formulations allow brands flexibility in their creative process, while enhancing product interactions for consumers who prioritize the experience of makeup application as much as they do the end result.
Workshop Question - How could your brand prioritize customer experience with its products/services?
Trend Themes
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Texture Focused Products — Brands are prioritizing texture to elevate consumer product interactions and differentiate their products.
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Sensorial Makeup Collections — Cosmetic brands are spotlighting innovative textures and product packaging to engage consumers through multisensory experiences.
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Glow-enhancing Cosmetics — Consumers' demand for radiant, dewy looks has inspired cosmetic brands to offer products packed with luminosity-enhancing natural ingredients.
Industry Implications
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Beauty — Innovation trends in texture, sensorial products and glow-enhancing cosmetics reflect the evolving goals of the ever-changing beauty industry.
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Healthcare — Texture-focused cosmetic formulas could potentially be translated into the skincare industry, for innovative ways to address various skin conditions and ailments.
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Marketing — The use of consumer-engaging multisensory experiences to promote product lines signals the influence of the ads on consumer behaviour.
