Textured Collection

Cosmetic brands prioritize the texture of their products

Implications - Cosmetic brands are looking to differentiate their products by focusing on their texture and ultimately, how that enhances the application process. Such formulations allow brands flexibility in their creative process, while enhancing product interactions for consumers who prioritize the experience of makeup application as much as they do the end result.

Workshop Question - How could your brand prioritize customer experience with its products/services?
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
43,859 Total Clicks
Jul 17 - Jul 18
This Year and Average
FashionCosmetics
Featured Examples
Sensorial Makeup Collections - The Relaunched SHISEIDO Makeup Spotlights Innovative Textures
SCORE 8.6
This Year and V. Hot 1,684 Clicks Pub: Jul 30, 18
Sensorial Makeup Collections
The Relaunched SHISEIDO Makeup Spotlights Innovative Textures
SHISEIDO Makeup was recently relaunched with a new cosmetics collection that is modern, minimalist, expressive and highly sensorial. Textures are a key focus of the new collection, which introduces... [More]
Glossy Eye Pens - The Milk Makeup Eye Vinyl Gives the Eye a Glossy, Lived-In Look
SCORE 4.9
Average 572 Clicks Pub: Jul 19, 17
Glossy Eye Pens
The Milk Makeup Eye Vinyl Gives the Eye a Glossy, Lived-In Look
Those looking to create an edgy, lived-in eye look should consider the ‘Milk Makeup Eye Vinyl’ pens. This clickable cosmetic acts as lip gloss for your eyes. By swiping this easy-to-... [More]
Gentle Liquid Exfoliators - Glossier's Liquid Exfoliator Will Be Released in 2018
SCORE 6.3
This Year and Warm 618 Clicks Pub: Jan 2, 18
Gentle Liquid Exfoliators
Glossier's Liquid Exfoliator Will Be Released in 2018
The cult beauty brand Glossier has revealed that it will be introducing a liquid exfoliator after the writer Manouska Jeantus revealed that she was beta testing the brand’s newest product in... [More]
Glowing Jelly Highlighters - INC.REDIBLE's Iridescent Jelly Offers a Natural Dewy Finish
SCORE 4.1
This Year and Average 211 Clicks Pub: Mar 16, 18
Glowing Jelly Highlighters
INC.REDIBLE's Iridescent Jelly Offers a Natural Dewy Finish
With the days of purely matte makeup long gone, brands like INC.REDIBLE are offering products that enhance the glow of people’s skin – with its You Glow Girl Iridescent Jelly collection... [More]
Smoothing Silk Primers - 'The Silk Canvas Face Primer' from Tatcha Features Silk Extracts
SCORE 4.8
This Year and Average 139 Clicks Pub: Feb 8, 18
Smoothing Silk Primers
'The Silk Canvas Face Primer' from Tatcha Features Silk Extracts
One of the newest products to be added to Tatcha’s luxurious range of skincare is The Silk Canvas Face Primer. While “silk” is a word that’s often used to describe the smooth... [More]
Summer-Ready Lip Crayons - Marc Jacobs' Le Marc Liquid Lip Has Hit the Shelves
SCORE 3.4
This Year and Mild 195 Clicks Pub: May 26, 18
Summer-Ready Lip Crayons
Marc Jacobs' Le Marc Liquid Lip Has Hit the Shelves
The changing seasons offer the perfect excuse to switch up one’s makeup routine and Marc Jacobs’ Le Marc Liquid Lip is making it easier than ever to elevate one’s look. Arriving... [More]
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