Category
Fashion
Scaled Restraint
Trend cluster
Category
Cosmetic
Chia
Chia seed oil is increasingly incorporated into skincare products.
4.1
Trend score
Trend
What is the Cosmetic Chia trend?
Cosmetic Chia: Cosmetic brands are enhancing their skincare products by incorporating chia seeds, or chia seed oil, into these items. With chia seeds now established as a "superfood" in the food and beverage industry, cosmetic brands are able to ride on the consumer trust that this adjacent industry has already formed in order to cater to consumers who have been familiarized with the benefits of the ingredient.
Trend themes
Themes within the Cosmetic Chia trend
Three behaviours holding the trend together01
Chia Seed Skincare
Chia seed oil is increasingly incorporated into skincare products, providing companies an opportunity to tap into the superfood trend and offer consumers a natural, organic ingredient that promotes healthy skin and counteracts skin aging and inflammation.
02
Clean and Green Skincare
Companies like Beuti and Philosophy are catering to consumers who are eco-conscious and health-focused by offering clean and green skincare solutions rich in natural, organic and cruelty-free ingredients that promise to improve the skin's appearance and promote a more youthful look.
03
Stable and Effective Vitamins
Skincare brands like Dermalogica are incorporating cutting-edge science and using various stable forms of vitamins like Aminopropyl Ascorbyl Phosphate in their products, providing consumers an opportunity to experience the benefits of these powerful ingredients that penetrate the skin and offer more effective results.
Industry implications
What the Cosmetic Chia trend means for industry
Where the trend changes the playbookFor
Beauty and Cosmetics
Beauty and cosmetics brands are capitalizing on natural and organic skincare solutions that appeal to eco-conscious and health-focused consumers and promote a more youthful look.
For
Wellness and Health Market
Companies in the wellness and health market are incorporating superfoods like chia seeds into their product offerings, providing an opportunity for skincare brands to tap into this trend and cater to consumers who are looking for natural and organic ingredients that promote healthy and youthful skin.
For
Science and Technology
Advancements in science and technology are enabling skincare brands to use stable and effective forms of vitamins like Aminopropyl Ascorbyl Phosphate, offering consumers more potent and beneficial products that improve the appearance of their skin and promote a healthy, youthful glow.
Workshop question
How could your brand leverage products, services, or elements of adjacent industries into its own offerings?
Trend signals
Trend signals for Cosmetic Chia
Trend score 4.1 out of 10, from popularity 62%, activity 53%, freshness 8%.
Popularity62%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cosmetic Chia trend
6 featured examples from Apr 4, 2017 to Jul 19, 2018CategoryFashion
Stable Vitamin C Serums
Dermalogica's BioLumin-C Serum Combines a Vitamin C Complex and Bio-Tech
The skincare industry can explore disruptive innovation opportunities by incorporating advanced formulas and stable vitamin C technology.
CategoryArt & Design
Tailor-Made Beauty Products
Loli's 'Blend It Yourself' Lets Consumers Make Their Own Care Items
The beauty industry can explore the disruptive innovation opportunity of offering customizable solutions for consumers to create their own skincare products.
CategoryFashion
Cooling SPF Skincare
Make P:rem's Blue Ray Line Cools the Skin and Counteracts Infrared Waves
Disruptive innovation opportunity: Integrate cooling technology and infrared wave protection into skincare products to meet the growing consumer demand for advanced skin protectio…
CategoryFashion
Overnight Beauty Serums
Beuti's Night Skincare Product Fights Aging and Inflammation
The skincare industry can tap into the clean beauty movement by developing and promoting skincare products with clean ingredients.
CategoryFashion
Cooling Anti-Aging Eye Gels
Philosophy's New Hydra-Bounce Eye Gel Improves Sensitive Skin
Opportunity for disruptive innovation in the skincare industry by developing new products that focus on sensitive areas such as the under-eye region.
CategoryFashion
Self-Tanning Water Sprays
Isle of Paradise's Sunless Tanner is Cruelty-Free, Vegan and Organic
Disruptive innovation opportunity: Innovate new cosmetic products with natural and nourishing ingredients.
