Brands incorporate elements of "wellness" into their retail spaces
Implications - Brands are taking the flexible applications of the term "wellness" and incorporating it into their retail locations – either as an alternative for health stores or as extensions of their primary offerings. Such environments connect with consumers seeking one-stop purchase journeys that are focused on all-encompassing lifestyle solutions.
Workshop Question - How could your brand incorporate a distinct new element into its retail spaces?
Trend Themes
1. Wellness Centers in Retail Spaces - Brands are incorporating wellness in retail spaces to create an all-encompassing lifestyle solution that connects with consumers seeking one-stop-purchase journeys.
2. Fitness Classes in Retail Spaces - Retailers are hosting wellness-centric events, such as Waitrose’s in-store yoga classes, to promote holistic wellness among their customers and position themselves as a lifestyle brand.
3. Shoppable Health Hubs - Lifestyle brands are opening shoppable wellness spaces, such as Anthropologie’s wellness center and Clean Market, to empower consumers with a range of products and services that promote total health and wellness.
Industry Implications
1. Retail Industry - Brand owners can benefit from incorporating wellness into their retail spaces, offering holistic solutions and promoting an overall ethical lifestyle through curating health and fitness events in their stores.
2. Health and Fitness Industry - Wellness centers and fitness classes in retail spaces create new opportunities for health and fitness professionals to expand their offerings and tap into a new customer base.
3. Hospitality Industry - Hotels and resorts can partner with lifestyle brands to offer curated fitness programs and wellness amenities, such as G. Sport Sessions by goop at Westin Hotels & Resorts.
5 Featured, 45 Examples:
153,213 Total Clicks
Date Range:
Oct 17 — Jul 18
Trending:
Warm
Consumer Insight Topics:
