Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wellness
Division
Brands incorporate elements of "wellness" into their retail spaces.
5.2
Trend score
Trend
What is the Wellness Division trend?
Wellness Division: Brands are taking the flexible applications of the term "wellness" and incorporating it into their retail locations – either as an alternative for health stores or as extensions of their primary offerings. Such environments connect with consumers seeking one-stop purchase journeys that are focused on all-encompassing lifestyle solutions.
Trend themes
Themes within the Wellness Division trend
Three behaviours holding the trend together01
Wellness Centers in Retail Spaces
Brands are incorporating wellness in retail spaces to create an all-encompassing lifestyle solution that connects with consumers seeking one-stop-purchase journeys.
02
Fitness Classes in Retail Spaces
Retailers are hosting wellness-centric events, such as Waitrose’s in-store yoga classes, to promote holistic wellness among their customers and position themselves as a lifestyle brand.
03
Shoppable Health Hubs
Lifestyle brands are opening shoppable wellness spaces, such as Anthropologie’s wellness center and Clean Market, to empower consumers with a range of products and services that promote total health and wellness.
Industry implications
What the Wellness Division trend means for industry
Where the trend changes the playbookFor
Retail Industry
Brand owners can benefit from incorporating wellness into their retail spaces, offering holistic solutions and promoting an overall ethical lifestyle through curating health and fitness events in their stores.
For
Health and Fitness Industry
Wellness centers and fitness classes in retail spaces create new opportunities for health and fitness professionals to expand their offerings and tap into a new customer base.
For
Hospitality Industry
Hotels and resorts can partner with lifestyle brands to offer curated fitness programs and wellness amenities, such as G. Sport Sessions by goop at Westin Hotels & Resorts.
Workshop question
How could your brand incorporate a distinct new element into its retail spaces?
Trend signals
Trend signals for Wellness Division
Trend score 5.2 out of 10, from popularity 81%, activity 68%, freshness 8%.
Popularity81%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Wellness Division trend
5 featured examples from Oct 24, 2017 to Jul 26, 2018CategoryLifestyle
Shoppable Health Hubs
'Clean Market' Offers a Curated Range of Health Products and Services
The health and wellness industry can explore the potential of shoppable health hubs to provide a holistic wellness experience for empowered consumers.
CategoryBusiness
All-Encompassing Wellness Stores
Hello Love Touches on Art, Spirituality, Food and Movement
Retailers can create concept stores that cater to consumers seeking wellness experiences.
CategoryLifestyle
Wellness-Centric Hotel Programs
goop is Offering 'G. Sport Sessions' at Westin Hotels & Resorts
Hospitality brands can leverage on health and wellness to offer curated experiences and stay competitive.
CategoryBusiness
Grocer-Hosted Fitness Classes
Waitrose Now Offers In-Store Yoga Classes for Its Shoppers
Supermarket chains can create a competitive advantage by incorporating fitness classes into their stores, attracting health-conscious customers.
CategoryLifestyle
In-Store Wellness Centers
Anthropologie's Wellness Center Will Retail Oils, Crystals and More
The retail industry can benefit from the trend of in-store wellness centers by incorporating wellness products into their offerings and attracting a health-conscious consumer base.
