Brands incorporate elements of "wellness" into their retail spaces
Implications - Brands are taking the flexible applications of the term "wellness" and incorporating it into their retail locations – either as an alternative for health stores or as extensions of their primary offerings. Such environments connect with consumers seeking one-stop purchase journeys that are focused on all-encompassing lifestyle solutions.
Workshop Question - How could your brand incorporate a distinct new element into its retail spaces?
Trend Themes
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Wellness Centers in Retail Spaces — Brands are incorporating wellness in retail spaces to create an all-encompassing lifestyle solution that connects with consumers seeking one-stop-purchase journeys.
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Fitness Classes in Retail Spaces — Retailers are hosting wellness-centric events, such as Waitrose’s in-store yoga classes, to promote holistic wellness among their customers and position themselves as a lifestyle brand.
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Shoppable Health Hubs — Lifestyle brands are opening shoppable wellness spaces, such as Anthropologie’s wellness center and Clean Market, to empower consumers with a range of products and services that promote total health and wellness.
Industry Implications
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Retail Industry — Brand owners can benefit from incorporating wellness into their retail spaces, offering holistic solutions and promoting an overall ethical lifestyle through curating health and fitness events in their stores.
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Health and Fitness Industry — Wellness centers and fitness classes in retail spaces create new opportunities for health and fitness professionals to expand their offerings and tap into a new customer base.
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Hospitality Industry — Hotels and resorts can partner with lifestyle brands to offer curated fitness programs and wellness amenities, such as G. Sport Sessions by goop at Westin Hotels & Resorts.
5 Featured, 45 Examples:
158,127 Total Clicks
Date Range:
Oct 17 — Jul 18
Trending:
Warm
Consumer Insight Topics:
