Category
Lifestyle
Assisted Choices
Trend cluster
Category
Supplemental
Beverage
Supplements are increasingly adapted into beverage form.
2.9
Trend score
Trend
What is the Supplemental Beverage trend?
Supplemental Beverage: Wellness brands are increasingly offering supplements in beverage form as opposed to the powders or pills that consumers have grown accustomed to. Such on-the-go products cater to busy professionals as they seek out ways to enhance their health and nutrition habits in a way that does not intrude upon their daily schedules.
Trend themes
Themes within the Supplemental Beverage trend
Three behaviours holding the trend together01
Drinkable Supplements
Wellness brands are offering supplements in on-the-go, beverage form to cater to busy professionals.
02
Natural Nootropic Beverages
Nootropics are being integrated into ready-to-drink cognitive supplements for sustained energy and mental clarity.
03
Vitamin-Enriched Hydration
Consumers are turning to low-calorie, fruit-flavored water to supplement their diets and stay hydrated.
Industry implications
What the Supplemental Beverage trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The health and wellness industry can cater to busy professionals by providing convenient, on-the-go supplements and beverages.
For
Fitness and Athletics
Fitness and athletics industries can cater to consumers by offering vitamin-packed beverages to enhance performance.
For
Food and Beverage
Food and beverage businesses can innovate their product lines by incorporating natural supplements and nootropics.
Workshop question
How could your brand seamlessly integrate into the life of its consumer?
Trend signals
Trend signals for Supplemental Beverage
Trend score 2.9 out of 10, from popularity 44%, activity 36%, freshness 8%.
Popularity44%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Supplemental Beverage trend
5 featured examples from Jun 15 to Jul 23, 2018CategoryLifestyle
Cognitive Support Beverages
'Synapse' is a Ready-to-Drink Cognitive Supplement for Energy & Memory
Functional beverage companies can capitalize on the trend of cognitive support beverages by producing ready-to-drink nootropic beverages made with natural ingredients.
CategoryLifestyle
Supplemental Clean Energy Drinks
The Kill Cliff Ignite Energy Drink Gets You Ready to Work Out
Disruptive innovation opportunity for beverage companies to tap into the growing market of clean energy drinks that offer performance-enhancing benefits and appeal to health-consc…
CategoryLifestyle
Vitamin-Packed Beverages
Get More Vits' Fruit-Flavored Water Offers Easy Supplementation
Opportunity to meet the growing demand for vitamin-enriched beverages by introducing new products or reformulating current offerings.
CategoryLifestyle
Drinkable Supplement Shots
Le-Vel's 'Thrive PURE' Provides Energy, Focus and Stamina
Disruptive innovation opportunity: Develop innovative products and solutions within the health and wellness industry to meet the evolving needs of consumers.
CategoryLifestyle
Honey Infused Milk Supplements
The Premium a2 Milk Powder with Mānuka Honey is Easy to Digest
Companies in the nutraceutical industry can capitalize on the trend towards natural food supplements with similar milk supplement powders and innovative formulations.
