Seaweed is used as an effective alternative to plastic packaging
Implications - Brands are adopting seaweed into the packaging of their products, as it functions as a more eco-friendly alternative to the plastics and laminated cardboards that are so common across categories. Innovations in this sphere allow for brands to reduce their ecological footprint while catering to the accelerated consumer desire to live in a way that reduces waste.
Workshop Question - How could your brand make environmentally friendly changes?
Trend Themes
1. Eco-friendly Packaging - The use of seaweed and other biodegradable materials as an alternative to plastic and laminated cardboards in packaging.
2. Edible Seaweed Products - Innovative products incorporating edible seaweed, such as drink capsules, kimchi jars, and even plant-based foods.
3. Multitasking Skincare Products - The use of plant-powered ingredients in multitasking skincare products, such as the Tri-Body Treatment by Frances Prescott.
Industry Implications
1. Packaging Manufacturing - Manufacturers can explore eco-friendly materials such as seaweed and biodegradable plastics to create sustainable and environmentally-friendly products.
2. Food and Beverage - Edible seaweed products and plant-based foods can offer innovation opportunities for food and beverage businesses to cater to the growing trend in sustainable and plant-based diets.
3. Skincare Manufacturing - Manufacturers can develop multitasking skincare products using plant-powered ingredients to offer a holistic solution for consumers' skincare needs.
6 Featured, 54 Examples:
67,011 Total Clicks
Date Range:
Jul 18 — Mar 20
Trending:
Mild
Consumer Insight Topics:
