Controlled Collab

Celebrity and brand collaborations adopt more authentic approaches

Implications - Where once brand and celebrity collabs only involved famous individuals putting their names on brands' collections, they are now being offered control over the creative processes that go into putting collections together. In an age where social media has allowed celebrity influence to expand outside of entertainment and deeper into marketing, art, and business, such collaborations allow brands to deepen connections with young consumers.
SCORE 7.4
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60,649 Total Clicks
Mar 18 - Aug 18
This Month and Warm
MarketingBusiness
Featured Examples
Bespoke Celebrity Easter Eggs - Godiva Allowed Six Celebrities to Design Godiva Easter Eggs
SCORE 7.6
This Year and Hot 785 Clicks Pub: Mar 17, 18
Bespoke Celebrity Easter Eggs
Godiva Allowed Six Celebrities to Design Godiva Easter Eggs
Godiva is celebrating the arrival of spring by enlisting the help of six famous faces to create a collection of fabulous Godiva Easter Eggs. The creative celebs enlisted for this project include... [More]
Stylish Designer Compression Wear - YEEZY Collaborates with 2XU on a High-Performance Capsule
SCORE 8.4
This Year and Hot 1,221 Clicks Pub: Apr 24, 18
Stylish Designer Compression Wear
YEEZY Collaborates with 2XU on a High-Performance Capsule
Australian brand 2XU teams up with YEEZY for the drop of an ultra-stylish collection of designer compression wear. The combination of the two labels strikes the perfect balance between high-... [More]
Collaborative Celebrity Meal Kits - The Blue Apron x Chrissy Meal Kits Share Eats by Chrissy Teigen
SCORE 7.4
This Year and Warm 627 Clicks Pub: May 11, 18
Collaborative Celebrity Meal Kits
The Blue Apron x Chrissy Meal Kits Share Eats by Chrissy Teigen
Outside of offering its subscription service through online channels, Blue Apron recently announced that it will be launching in-store meal kits—and this summer, foodies will be able to get their... [More]
Celebrity-Endorsed Athletic Apparel - Fenty PUMA Boasts Chic Athletic Wear with Hits of Blue
SCORE 6.2
This Year and Warm 600 Clicks Pub: Apr 10, 18
Celebrity-Endorsed Athletic Apparel
Fenty PUMA Boasts Chic Athletic Wear with Hits of Blue
Fenty PUMA by Rihanna’s new arrivals of chic athletic wear is prominently featured in this HBX editorial. The 2018 Spring/Summer collection offers a wide range of ultra-stylish pieces that are... [More]
Celebrity-Driven Fashion Magazines - Vogue's September 2018 Issue Will Be Directed by Beyoncé
SCORE 5.1
This Month and Warm 201 Clicks Pub: Aug 1, 18
Celebrity-Driven Fashion Magazines
Vogue's September 2018 Issue Will Be Directed by Beyoncé
Vogue’s September 2018 issue is highly anticipated and set to make history. Beyoncé will grace the cover of the fashion magazine and its content. Based on the Huffington Post’s sources,... [More]
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