McCain recently made headlines for its efforts to rebrand its popular Pizza Pockets as Marché Pizza Pockets. The rebranding effort was launched in response to changing consumer preferences and the growing demand for snack-sized products
McCain's original Pizza Pockets are a popular microwavable snack food that consists of pizza toppings stuffed into a round pocket of dough. In order to keep pace with changing consumer preferences, the brand is now calling the pizza snacks Marché Pizza Pockets. Unlike the original, the new snacks will be sold in bags instead of boxes and will be branded with a more wholesome packaging design. Despite the name and packaging change, the original recipe and flavors remain completely the same.
McCain's rebranding effort is part of the company's larger response to changing eating habits and the rise of on-the-go snacking.