With the growing demand for beauty brands to create more inclusive products, Juvia’s Place has launched an extensive foundation collection with 42 different shades. Even better, the brand will also debut 24 accompanying shades of concealer.
Juvia’s Place is known for its highly-pigmented eyeshadow palettes in vibrant shades that work with all skin tones. Now the brand is expanding its lineup to include foundation with a product called the Magical formula. As the brand explains in an Instagram post announcing the new collection, "This Magical formula is a full coverage foundation that melts into your skin while giving a radiant and velvety Matte finish." With its buildable coverage and creamy texture, the formula will allow people of all skin tones to achieve a "soft focus effect."
Conscious beauty buyers will also be happy to know that the new foundation line is all vegan and made in Italy without the use of oils or parabens.
Image Credits: @juviasplace.