Category
Fashion
Scaled Restraint
Trend cluster
Category
Gelatinous
Masking
The popularity of skin masking sees innovations in jelly-like formulas.
3.9
Trend score
Trend
What is the Gelatinous Masking trend?
Gelatinous Masking: Gelatinous or jelly-based face masks are increasingly common as brands look for ways to expand their product lines, in a circular response to this market's oversaturation. The gelatinous base of these skin-enhancing face masks enhances their perceived effectiveness, while also aiming to cater to consumers seeking more distinct product interactions.
Trend themes
Themes within the Gelatinous Masking trend
Three behaviours holding the trend together01
Gel-Based Formulations
Jelly and gel-based face masks have become popular as consumers seek unique product interactions.
02
Targeted Skincare Products
Brands are focusing on specific skincare needs of customers, such as calming acne and reducing irritation.
03
Ritualistic Skincare
Products that encourage relaxation and promote a consistent skincare routine have seen success in the market.
Industry implications
What the Gelatinous Masking trend means for industry
Where the trend changes the playbookFor
Beauty
Brands can explore unique and playful formulations of skincare products to cater to customers seeking distinct experiences.
For
Wellness
Skincare products that encourage relaxation and promote mental well-being can appeal to customers looking for self-care rituals.
For
Technology
Innovative ingredients and formulations can disrupt the skincare industry by combining technology and science for better results.
Workshop question
How could your brand revamp/reformat one of its more traditional products/services?
Trend signals
Trend signals for Gelatinous Masking
Trend score 3.9 out of 10, from popularity 63%, activity 46%, freshness 8%.
Popularity63%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gelatinous Masking trend
4 featured examples from Sep 19, 2017 to May 23, 2018CategoryFashion
Infused Jelly-Like Sheet Masks
Glow Recipe's Watermelon Glow Sheet Mask Sold Out in Minutes
The skincare industry can explore the development of invisible sheet masks and incorporate innovative jelly-like textures to cater to consumer demands for convenience and experien…
CategoryFashion
Jelly Textured Face Masks
Lush's Jelly Face Masks Offer a Distinct and Playful Texture
Opportunity for the beauty industry to explore and innovate in the realm of face masks.
CategoryFashion
Nighttime Jelly Masks
The Clean & Clear Jelly Eye Sheet Masks Create Relaxing Rituals for Teens
The beauty industry should focus on developing new products that cater to the teen market and promote a relaxing skincare routine.
CategoryFashion
Ginger-Based Jelly Masks
First Aid Beauty's New Mask Clears and Brightens the Skin
The skincare industry should explore the development of innovative jelly-based products that offer unique texture and delivery systems for enhanced customer experience.
