Gelatinous Masking

The popularity of skin masking sees innovations in jelly-like formulas

Implications - Gelatinous or jelly-based face masks are increasingly common as brands look for ways to expand their product lines, in a circular response to this market's oversaturation. The gelatinous base of these skin-enhancing face masks enhances their perceived effectiveness, while also aiming to cater to consumers seeking more distinct product interactions.
SCORE 7
Popularity
Activity
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Megatrends
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15,384 Total Clicks
Sep 17 - Aug 18
New and Average
FashionCosmetics
Featured Examples
Infused Jelly-Like Sheet Masks - Glow Recipe's Watermelon Glow Sheet Mask Sold Out in Minutes
SCORE 7.4
This Quarter and Warm 391 Clicks Pub: May 22, 18
Infused Jelly-Like Sheet Masks
Glow Recipe's Watermelon Glow Sheet Mask Sold Out in Minutes
Glow Recipe’s Watermelon Glow Sheet Mask has sold out just minutes after its highly anticipated online release. The Korean skincare brand responsible for this product developed a cult... [More]
Jelly Textured Face Masks - Lush's Jelly Face Masks Offer a Distinct and Playful Texture
SCORE 4.8
This Year and Average 753 Clicks Pub: Sep 19, 17
Jelly Textured Face Masks
Lush's Jelly Face Masks Offer a Distinct and Playful Texture
Known for its uniquely innovative skincare products among other things, the Lush Cosmetics brand recently released a collection of jelly face masks that are made from high quality, natural... [More]
Nighttime Jelly Masks - The Clean & Clear Jelly Eye Sheet Masks Create Relaxing Rituals for Teens
SCORE 6.4
This Year and Warm 457 Clicks Pub: Jan 17, 18
Nighttime Jelly Masks
The Clean & Clear Jelly Eye Sheet Masks Create Relaxing Rituals for Teens
The Clean & Clear Night Relaxing and Hydrating Jelly Eye Mask Sheet is a new product targeted at teens that aims to make the skincare treatment a part of one’s evening routine. ... [More]
Ginger-Based Jelly Masks - First Aid Beauty's New Mask Clears and Brightens the Skin
SCORE 5.2
This Year and Warm 366 Clicks Pub: Dec 4, 17
Ginger-Based Jelly Masks
First Aid Beauty's New Mask Clears and Brightens the Skin
The skincare and makeup brand First Aid Beauty is offering a new mask that comes in the form of a cooling jelly. The Hello FAB Ginger & Turmeric Vitamin C Jelly Mask is packed with nutrient-... [More]
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