POPSUGAR's Play/Ground Event Features Celebrity Faces
Ellen Smith — April 17, 2018 — Pop Culture
References: popsugarplayground
Kate Hudson, Mindy Kaling, Yara Shahidi, and AlunaGeorge are some of the listed celebrities performing and speaking at POPSUGAR's Play/Ground event -- a two-day wellness festival that's inviting consumers to play, shop and most importantly sweat.
The unique festival, which hopes to attract 15,000 attendees is rooted in health and wellness, offering the latest in fitness and physical health. In addition to encouraging a well-rounded lifestyle, this event promises to bring some of the most creative and interactive brand activations to the festival's grounds and will feature pop-ups from Nordstrom, CoverGirl and more.
POPSUGAR's president Lisa Sugar claims that the festival's mission is to "make women's lives happier, smarter and easier. With this new kind of festival, we will do the same while inspiring and entertaining them."
The unique festival, which hopes to attract 15,000 attendees is rooted in health and wellness, offering the latest in fitness and physical health. In addition to encouraging a well-rounded lifestyle, this event promises to bring some of the most creative and interactive brand activations to the festival's grounds and will feature pop-ups from Nordstrom, CoverGirl and more.
POPSUGAR's president Lisa Sugar claims that the festival's mission is to "make women's lives happier, smarter and easier. With this new kind of festival, we will do the same while inspiring and entertaining them."
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