Rice bran becomes a staple in various skincare products
Implications - Rich in antioxidants, vitamins and fatty acids, rice bran is increasingly being incorporated into skincare as a topical treatment for various minor ailments. The incorporation of this ingredient into the world of cosmetics further establishes it as a "superfood" from the perspective of the consumer.
Workshop Question - How could your brand incorporate an emerging trend within an adjacent industry?
Trend Themes
1. Rice Bran Skincare - The increasing use of rice bran in skincare products presents opportunities to promote the concept of ‘superfood’ products to consumers and tap into the desire for natural ingredients.
2. Natural Ingredients - The rise of using natural ingredients in skincare products presents opportunities for innovation in beauty products to meet consumer demand for sustainability.
3. Customizable Skincare - With the launch of the Tatcha Rice Polish range, customizable skincare products like exfoliants tailored to specific skin types is an opportunity for future innovation.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can leverage the trend of using natural ingredients and ‘superfoods’ to create innovative products that appeal to consumers.
2. Health and Wellness - The increasing demand for natural, plant-based products used in health and wellness is an opportunity for the industry to develop innovative products that align with the trend towards natural ingredients.
3. Consumer Goods - Brands in the consumer goods space can create customizable products that cater to specific consumer needs and preferences, similar to the Tatcha Rice Polish range.
