Rice bran becomes a staple in various skincare products
Implications - Rich in antioxidants, vitamins and fatty acids, rice bran is increasingly being incorporated into skincare as a topical treatment for various minor ailments. The incorporation of this ingredient into the world of cosmetics further establishes it as a "superfood" from the perspective of the consumer.
Workshop Question - How could your brand incorporate an emerging trend within an adjacent industry?
Trend Themes
-
Rice Bran Skincare — The increasing use of rice bran in skincare products presents opportunities to promote the concept of ‘superfood’ products to consumers and tap into the desire for natural ingredients.
-
Natural Ingredients — The rise of using natural ingredients in skincare products presents opportunities for innovation in beauty products to meet consumer demand for sustainability.
-
Customizable Skincare — With the launch of the Tatcha Rice Polish range, customizable skincare products like exfoliants tailored to specific skin types is an opportunity for future innovation.
Industry Implications
-
Beauty and Skincare — The beauty and skincare industry can leverage the trend of using natural ingredients and ‘superfoods’ to create innovative products that appeal to consumers.
-
Health and Wellness — The increasing demand for natural, plant-based products used in health and wellness is an opportunity for the industry to develop innovative products that align with the trend towards natural ingredients.
-
Consumer Goods — Brands in the consumer goods space can create customizable products that cater to specific consumer needs and preferences, similar to the Tatcha Rice Polish range.
