Money management services explicitly cater to those with dependents
Implications - Having a family creates financial strain for the average consumer, especially members of Generation X. This generation finds themselves taking care of their families, while also trying to recover from post-recession debt. Money management services focused specifically on family care aid in this process, speaking to the nuanced priorities of the often-overlooked generation.
Workshop Question - What is one specific concern your customer has that you can zero in on?
Trend Themes
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Family-focused Financial Services — Financial services that are focused on families are seeing an increase in demand as consumers prioritize the financial wellbeing of their families.
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Financial Literacy for Children — Financial literacy apps and programs designed for children are becoming increasingly popular, presenting opportunities for financial professionals to expand their reach to a younger audience.
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Emerging Technology in Inheritance Planning — The use of new technology to streamline the process of inheritance planning is creating opportunities for businesses to create user-friendly tools to better serve their clients.
Industry Implications
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Financial Services — As the demand for family-focused financial services grows, financial service providers have an opportunity to cater to the unique financial needs of families.
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Edtech — EdTech companies can capitalize on the trend of financial literacy for children by creating new programs and apps designed to teach financial skills to kids.
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Blockchain and Cryptocurrency — The use of blockchain and cryptocurrency in kids' financial apps presents an opportunity for businesses to tap into a younger market and pioneer new ways of teaching children financial skills.
5 Featured, 43 Examples:
59,442 Total Clicks
Date Range:
Dec 15 — Aug 18
Trending:
Mild
Consumer Insight Topics:
