HSBC's new SmartSave app is designed to take on the plethora of fintech start-ups that have created nimble financial options for Millennials looking to make the most out of their money. The app makes it easy for users to contribute to their savings accounts without having to constantly monitor balances.
A product of the partnership between Pariti and HSBC, SmartSave automates one's accounts by focusing on what it refers to as micro-savings. Users link their current bank account to the app, be it an HSBC account or an account with any other bank, and then set rules for things like preferred contribution amount and ideal balances. SmartSave then takes care of the rest, automatically making or withholding contributions based on income and spending behavior.