When it comes to Millennials and Boomers, there's a huge difference between how they approach financial manners, this Chase ad shows. The main contrast is that Boomers are often reluctant to discuss money with others, as it was simply considered not an appropriate topic of conversation for some.
By exposing these differences, this Chase ad aims to elaborate on the importance of being financially prepared for one's future. The international bank views this as a priority for both generations, as planning for retirement benefits them all in the long run.
By having Millennials and Boomers speak to one another, the Chase ad illustrates why many parents push their children to be more financially open nowadays -- which has "given Millennials heightened awareness about budgets, greater financial confidence, and more ambition to retire earlier than the generations before them."
This Chase Ad Shows Millennials and Boomers Discussing Money
Riley von Niessen — November 24, 2016 — Marketing