College Savings Bank launched an innovative service that allows people to contribute towards the education costs of others. The service is incredibly easy to use, while contributors can spread the message about the fund they are contributing to using social media shares.
The service is set up so that relatives and friends can contribute to a college fund via email or Facebook. The owner of the college fund account can, at the simple check of a box, post a banner ad to their Facebook page timeline asking people for donations.
Family members can then click on the ad to be taken to a secure webpage, where they can contribute toward the person's college fund.
What's great about this College Savings Bank initiative isn't just that it's easy to make payments, but that it's easy to get college savings account fundraising efforts to go viral on Facebook.
Image Credit: College Savings Bank
What's Driving This Trend
- Education-gifting Services
- More companies will launch education-gifting services that allow people to contribute towards the education costs of others.
- Social Media Crowdfunding
- More companies will integrate social media platforms as a way to crowdfund education financing.
- Automated College Fundraising
- More companies will offer automated services for college fundraising to make it easier for family members and friends to contribute towards a person's education costs.
Who This Affects Most
- Financial Services
- Financial service firms can leverage this innovation to offer similar education-gifting services to customers looking to save for college.
- Social Media
- Social media platforms can integrate fundraising features that allow users to contribute towards a person's education fund directly through the platform.
- Education Technology
- Education technology companies can develop platforms that automate the college fundraising process, making it easier for families to save for expenses.
