College Savings Bank launched an innovative service that allows people to contribute towards the education costs of others. The service is incredibly easy to use, while contributors can spread the message about the fund they are contributing to using social media shares.
The service is set up so that relatives and friends can contribute to a college fund via email or Facebook. The owner of the college fund account can, at the simple check of a box, post a banner ad to their Facebook page timeline asking people for donations.
Family members can then click on the ad to be taken to a secure webpage, where they can contribute toward the person's college fund.
What's great about this College Savings Bank initiative isn't just that it's easy to make payments, but that it's easy to get college savings account fundraising efforts to go viral on Facebook.