Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sweet
CBD
CBD is integrated into familiar sweet food and beverage items.
4.1
Trend score
Trend
What is the Sweet CBD trend?
Sweet CBD: The relaxing, anti-nausea and anti-inflammatory benefits of CBD are now being incorporated into food and beverage items that consumers are highly familiar with. By incorporating the ingredient into products like gum and candy rather than only in tincture form, such items are able to put consumers less familiar with cannabis consumption at ease.
Trend themes
Themes within the Sweet CBD trend
Three behaviours holding the trend together01
CBD-Infused Food and Beverage
CBD is being incorporated into food and beverage items, providing consumers with an easy way to try CBD without the need for tincture form.
02
Alternative Wellness
Consumers are becoming more comfortable with THC and CBD products as a way to treat both mental and physical ailments without the need for traditional medications.
03
All-Natural Ingredients
Products are being made with simple, natural ingredients to alleviate pain and anxiety.
Industry implications
What the Sweet CBD trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage companies can incorporate CBD into familiar products to attract consumers interested in wellness.
For
Pharmaceuticals
Pharmaceutical companies can take note of the growing popularity of alternative wellness treatments to develop new products.
For
Luxury Goods
Companies creating luxury goods can incorporate CBD into their products to appeal to consumers who value wellness and high-end items.
Workshop question
How could your brand reformat one of its products/services?
Trend signals
Trend signals for Sweet CBD
Trend score 4.1 out of 10, from popularity 64%, activity 51%, freshness 8%.
Popularity64%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sweet CBD trend
4 featured examples from Jan 18 to Aug 1, 2018CategoryLifestyle
Alternative Wellness CBD Gums
The Roelli Roelli Cannabis Gum Alleviates Anxiety and More
Confectionery companies can explore the development of cannabis-infused gum and other alternative wellness products to tap into the growing market of CBD consumers.
CategoryLifestyle
Calming CBD Chocolates
'Not Pot' is a Functional Chocolate Made with Hemp Oil and Adaptogens
The chocolate and confectionery manufacturing industry can develop functional chocolates that can help with relaxation and anxiety management using unique ingredients like CBD-ric…
CategoryLifestyle
All-Natural CBD Candies
Lord Jones CBD Gumdrops Use Natural European Fruit Essence
The cannabis industry can benefit from the demand for luxury CBD products and the focus on transparency in ingredients.
CategoryLifestyle
Exotically Flavored Cannabis Candies
The Wana Brands Yuzu Sour Gummies Offer a Consistent Dose
As more states legalize cannabis, there is an opportunity for companies to enter the cannabis edible manufacturing industry and discover unique flavors and formulations.
