Category
Lifestyle
Assisted Choices
Trend cluster
Category
Branded
Arcade
Brands engage consumers through campaign-boosting gaming apps.
2.9
Trend score
Trend
What is the Branded Arcade trend?
Branded Arcade: In creating branded gaming content that captivates consumers, brands can leverage the habits of individuals that already make up a large portion of smartphone usage. Brand-driven, arcade-style gaming apps can serve as inventive instigators of formative interactions between consumers and the company's products or services.
Trend themes
Themes within the Branded Arcade trend
Three behaviours holding the trend together01
Branded Gaming Apps
Designing arcade-style gaming apps that captivate consumers and promote brand interactions.
02
Gamification of Loyalty Programs
Incorporating interactive and gamified features into traditional loyalty programs for enhanced consumer engagement.
03
Augmented Reality Games
Developing mobile games that offer AR technology and immersive gameplay for enhanced user experience.
Industry implications
What the Branded Arcade trend means for industry
Where the trend changes the playbookFor
Quick Service Restaurant (QSR)
QSRs can develop gamified rewards programs and promotional games that offer discounts on food and create engaging experiences for customers.
For
Movie and Entertainment Industry
The movie and entertainment industry can promote new releases by creating AR-based games that offer fans fun and interactive ways to engage with their favorite characters.
For
Real Estate and Property Development
Real estate and property development companies can create interactive AR-based scavenger hunts, making it fun and engaging for families and children to explore their properties and communities.
Workshop question
What is an adjacent daily activity your customer engages in that you could leverage, and how?
Trend signals
Trend signals for Branded Arcade
Trend score 2.9 out of 10, from popularity 42%, activity 38%, freshness 8%.
Popularity42%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Branded Arcade trend
4 featured examples from Jul 31, 2015 to Apr 14, 2017CategoryTech
AR Easter Egg Games
British Land Launched a Virtual Easter Egg Hunt Game
Companies in real estate development and investment can incorporate augmented reality experiences, like Gnomee's Egg Hunt, to engage customers with their properties in a unique an…
CategoryPop Culture
Promotional AR Kids Games
'Dragon Spotting' Helps Promote 'Pete's Dragon' to Kids with Smartphones
Entertainment companies can use AR technology to bring their characters to life and engage fans in new ways.
CategoryTech
Gamified Rewards Programs
Taco Bell's New Consumer Loyalty Program Will Operate as a Game
Implementing gamified loyalty programs in the fast food industry to incentivize repeat business and increase customer loyalty.
CategoryTech
Promotional QSR Guacamole Games
The Chipotle 'Cado Crusher' Game Rewards with Free Chips and Guac
QSRs can leverage gamification and mobile technology to drive foot traffic and increase sales.
