Branded Arcade

Brands engage consumers through campaign-boosting gaming apps

Implications - In creating branded gaming content that captivates consumers, brands can leverage the habits of individuals that already make up a large portion of smartphone usage. Brand-driven, arcade-style gaming apps can serve as inventive instigators of formative interactions between consumers and the company's products or services.
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
36,849 Total Clicks
Jul 15 - Apr 17
This Year and Mild
Featured Examples
AR Easter Egg Games - British Land Launched a Virtual Easter Egg Hunt Game
SCORE 6.8
This Year and Warm 599 Clicks Pub: Apr 14, 17
AR Easter Egg Games
British Land Launched a Virtual Easter Egg Hunt Game
For Easter this year, property development and investment company British Land launched a virtual Easter egg hunt game for kids and families.  The augmented reality ‘Gnomee’s Egg... [More]
Promotional AR Kids Games - 'Dragon Spotting' Helps Promote 'Pete's Dragon' to Kids with Smartphones
SCORE 3.7
Mild 345 Clicks Pub: Aug 12, 16
Promotional AR Kids Games
'Dragon Spotting' Helps Promote 'Pete's Dragon' to Kids with Smartphones
Dragons might be the stuff of fancy, but with the ‘Dragon Spotting’ AR game, they can feel like reality. The collaboration between Google and Disney is a promotional stunt for ‘Pete&... [More]
Gamified Rewards Programs - Taco Bell's New Consumer Loyalty Program Will Operate as a Game
SCORE 3.2
Mild 1,267 Clicks Pub: Jul 31, 15
Gamified Rewards Programs
Taco Bell's New Consumer Loyalty Program Will Operate as a Game
Popular Mexican-themed fast food chain ‘Taco Bell’ is currently testing a new gamified rewards program. Instead of providing customers with a traditional punch-card, Taco Bell intends to... [More]
AR Board Game Promotions - McDonald's is Challenging Consumers to Play Mobile Monopoly to Win
SCORE 5.6
Warm 283 Clicks Pub: Sep 10, 16
AR Board Game Promotions
McDonald's is Challenging Consumers to Play Mobile Monopoly to Win
In Australia, McDonald’s is launching a mobile Monopoly game promotion that’s challenging consumers to play to win. With the use of the app, consumers have the chance to become... [More]
Promotional QSR Guacamole Games - The Chipotle 'Cado Crusher' Game Rewards with Free Chips and Guac
SCORE 3.8
This Year and Mild 165 Clicks Pub: Jan 29, 17
Promotional QSR Guacamole Games
The Chipotle 'Cado Crusher' Game Rewards with Free Chips and Guac
The Chipotle ‘Cado Crusher’ game is a new promotional experience created by the QSR brand that rewards players with free chips and guac when they play. The new promotional game was... [More]
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