Category
Lifestyle
Assisted Choices
Trend cluster
Category
Designed
Dessert
Consumers search for efficient forms of personalization in food.
3.0
Trend score
Trend
What is the Designed Dessert trend?
Designed Dessert: DIY culture may be thriving, but many consumers don't have the time to make their own goods. Not wanting to miss out on the opportunity for customization, consumers are turning to services that let them design, as opposed to make, their own desserts. Ultimately, consumers still want to be involved, on some level, in the creation of their goods.
Trend themes
Themes within the Designed Dessert trend
Three behaviours holding the trend together01
Personalized Desserts
Consumers are increasingly interested in creating customized desserts in unique and creative ways.
02
DIY Desserts
Consumers want involvement in the creation of their sweets, but don't necessarily have the time or skills necessary to make from scratch, leading to a rise in DIY desserts.
03
Bespoke Edible Gifts
Handcrafted and customized edible gifts, from cake to cookies, are becoming more popular among those with a serious sweet tooth.
Industry implications
What the Designed Dessert trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Businesses in the food and beverage industry can capitalize on the trend towards personalized and DIY desserts by offering customizable menus or products.
For
E-commerce
E-commerce businesses can take advantage of the growing interest in customization and tailor-made gifts by creating platforms for customers to easily customize and order their own sweets.
For
Event Planning
Event planners and caterers can offer customized dessert options to clients and tap into the growing demand for unique food experiences.
Workshop question
How could you add an element of customization to your product for a more engaged consumer experience?
Trend signals
Trend signals for Designed Dessert
Trend score 3.0 out of 10, from popularity 40%, activity 42%, freshness 8%.
Popularity40%
Activity42%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Designed Dessert trend
5 featured examples from Jan 23, 2013 to May 20, 2015CategoryLifestyle
Custom Donut Creations
California Donuts' Latest Service Lets Consumers Design Their Dessert
The confectionery industry can leverage the trend of customizing desserts to create innovative products and experiences.
CategoryLifestyle
3D Printed Cake Decorations
Albert Hejin Uses a Portable Food Printer to Offer Custom Cake Designs
The bakery and confectionery industry can leverage 3D printing technology to revolutionize cake decoration services and enhance customer experiences.
CategoryLifestyle
Decorative Bespoke Biscuits
Antolpo's Icing Cookies Can Be Customized by Consumers
Potential for bakeries to specialize in creating bespoke cookies and other customized treats.
CategoryArt & Design
Edible Picture Printers
The Canon Edible Images Printer Ensures the Perfect Customized Cake
The development of edible image printers like the Canon Edible Images Printer Kit C3 presents disruptive innovation opportunities within the printers and printing technology indus…
CategoryLifestyle
Custom Ice Cream
eCreamery Lets People Create Their Own Unique Flavors
The food and beverage industry can capitalize on the trend of customization by offering customizable ice cream flavors and packaging options to cater to individual preferences.
