Category
Tech
Delegated Interfaces
Trend cluster
Category
Alternative
Alerts
Companies adopt atypical tech-enabled notifications to stay top-of-mind.
4.0
Trend score
Trend
What is the Alternative Alerts trend?
Alternative Alerts: Companies are developing alternative alert systems for members apart of tech-based services and systems. Replacing standard pop-up notifications are tools that incorporate audio, timed content and interactive visual elements. These unconventional features help brands garner the attention of consumers, who can then be reminded of offers, products and services in memorable ways.
Trend themes
Themes within the Alternative Alerts trend
Three behaviours holding the trend together01
Alternative Notifications
Companies are developing alternative alert systems that incorporate audio, timed content, and interactive visual elements to garner attention and remind consumers of offers, products, and services in memorable ways.
02
Beacon Technology
Beacon technology is being integrated into mannequins, luggage trackers, airport apps, malls, and vending machines to provide location-based notifications and other innovative features.
03
Personalized Hospitality Apps
Hospitality companies are developing mobile apps that use GPS, Wi-Fi, and beacon technology to provide guests with personalized recommendations, information, and promotions for activities and amenities at their resort.
Industry implications
What the Alternative Alerts trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers are adopting beacon technology to provide personalized shopping experiences and send innovative notifications to their customers.
For
Hospitality Industry
Hospitality companies are using mobile apps with location-based notifications and personalized recommendations to improve their guests' experience.
For
Mobile Payment Industry
Companies are introducing new ways to accept mobile payments for vending machines, eliminating the need for cash and making it more convenient for consumers.
Workshop question
How does your brand fit into a consumer's day-to-day routine? What ways do you hope that your brand fits into your consumer's day-to-day routine?
Trend signals
Trend signals for Alternative Alerts
Trend score 4.0 out of 10, from popularity 66%, activity 44%, freshness 8%.
Popularity66%
Activity44%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Alternative Alerts trend
9 featured examples from Feb 20, 2015 to Oct 6, 2016CategoryTech
Vending Machine Beacons
mBeaconVend Introduces a New Way to Accept Vending Machine Money
mBeaconVend disrupts the traditional vending machine industry by offering a new way for consumers to make cashless payments.
CategoryWorld
Bag-Tracking Beacons
BeeQyn is a Smart Luggage Tracker That Keeps Travelers Informed
Adoption of smart luggage-tracking systems has the potential to improve customer satisfaction, increase operational efficiency and decrease the costs related to lost baggage claim…
CategoryTech
Beacon Mall Apps
The 'Skybird' Mall App Connects Retail Beacons Through a Singular App
The retail industry can benefit from the disruptive innovation opportunity of implementing unified beacon apps, enhancing customer engagement and simplifying the shopping experien…
CategoryTech
Personalized Hospitality Apps
Hilton's 'Fun Finder' Feature Gives Activity Recommendations
The hospitality industry is embracing personalized apps to provide better guest experiences and drive revenue through last-minute bookings.
CategoryTech
Retail-Based Airport Beacons
This Upgraded App Features a Dining and Shopping Directory
Disruptive innovation opportunity: Integrate beacon technology and advanced apps into airport infrastructure to enhance passenger experience and improve operational efficiency.
CategoryBusiness
Beacon-Embedded Mannequins
The Westfield Ted Baker Store Introduces Location-Based Technology
The retail industry can leverage beacon technology and location-based push notifications to drive foot traffic, increase sales, and improve customer satisfaction.
CategoryTech
All-Encompassing Update Apps
The Hooks App Lets You Subscribe to Over 1,000,000 Notifications
The mobile app development industry can explore disruptive innovation opportunities by incorporating subscription-based notification features and intuitive interfaces into their a…
CategoryTech
Location-Texting Platforms
Google Allows Message Notifications from Frequently Visited Places
Retailers can use Beacon technology to send notifications to customers on specials, promotions, and new arrivals when they are in or near their stores, to increase engagement and…
CategoryTech
Streamlined Smartphone Software
The FlowHome Android Launcher
This presents an opportunity for companies to innovate in the area of mobile software applications, bringing new and personalized features to users.
