Companies offer scents to help consumers doze naturally
Implications - New lines of aromatherapy products are helping users sleep with shut eye-inducing scents. These products speak to a surge in clients looking to naturally enhance sleep through ingredients such as essential oils and botanical extracts. Brands in this industry are capitalizing on the value placed on "natural" approaches to health issues by offering non-medicinal solutions.
Workshop Question - How can your brand better leverage naturality, and the idea of purity?
Trend Themes
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Natural Sleep Aids — Consumers are increasingly looking for non-medicinal, natural ways to improve sleep through the use of ingredients such as essential oils and botanical extracts, creating opportunities for brands to offer new lines of aromatherapy products to help improve sleep cycles.
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Performance-enhancing Scents — Companies like xSense are exploring the potential for scent to enhance performance, creating opportunities for the development of innovative fragrances and products designed for specific tasks such as aiding with processing information, enhancing endurance, and deepening sleep.
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Organic Aromatherapy Products — Consumers are increasingly seeking out organic, chemical-free aromatherapy products made with natural ingredients and essential oils, creating opportunities for brands to offer therapeutic bath bombs, linen and pillow sprays, and other home care products that are 100% organic.
Industry Implications
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Aromatherapy — The aromatherapy industry is seeing growth in demand for natural sleep aids and performance-enhancing scents that can improve sleep cycles and enhance endurance.
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Home Care — The home care industry is seeing growth in demand for organic, chemical-free aromatherapy products such as linen and pillow sprays that are safe to use around pets and won't irritate sensitive skin.
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Fragrance — The fragrance industry is seeing growth in demand for performance-enhancing scents that are designed to aid with specific tasks and improve endurance and sleep.
