Category
Lifestyle
Assisted Choices
Trend cluster
Category
Scented
Slumber
Companies offer scents to help consumers doze naturally.
4.9
Trend score
Trend
What is the Scented Slumber trend?
Scented Slumber: New lines of aromatherapy products are helping users sleep with shut eye-inducing scents. These products speak to a surge in clients looking to naturally enhance sleep through ingredients such as essential oils and botanical extracts. Brands in this industry are capitalizing on the value placed on "natural" approaches to health issues by offering non-medicinal solutions.
Trend themes
Themes within the Scented Slumber trend
Three behaviours holding the trend together01
Natural Sleep Aids
Consumers are increasingly looking for non-medicinal, natural ways to improve sleep through the use of ingredients such as essential oils and botanical extracts, creating opportunities for brands to offer new lines of aromatherapy products to help improve sleep cycles.
02
Performance-Enhancing Scents
Companies like xSense are exploring the potential for scent to enhance performance, creating opportunities for the development of innovative fragrances and products designed for specific tasks such as aiding with processing information, enhancing endurance, and deepening sleep.
03
Organic Aromatherapy Products
Consumers are increasingly seeking out organic, chemical-free aromatherapy products made with natural ingredients and essential oils, creating opportunities for brands to offer therapeutic bath bombs, linen and pillow sprays, and other home care products that are 100% organic.
Industry implications
What the Scented Slumber trend means for industry
Where the trend changes the playbookFor
Aromatherapy
The aromatherapy industry is seeing growth in demand for natural sleep aids and performance-enhancing scents that can improve sleep cycles and enhance endurance.
For
Home Care
The home care industry is seeing growth in demand for organic, chemical-free aromatherapy products such as linen and pillow sprays that are safe to use around pets and won't irritate sensitive skin.
For
Fragrance
The fragrance industry is seeing growth in demand for performance-enhancing scents that are designed to aid with specific tasks and improve endurance and sleep.
Workshop question
How can your brand better leverage naturality, and the idea of purity?
Trend signals
Trend signals for Scented Slumber
Trend score 4.9 out of 10, from popularity 75%, activity 62%, freshness 8%.
Popularity75%
Activity62%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Scented Slumber trend
4 featured examples from Jan 22 to Sep 8, 2016CategoryLifestyle
Therapeutic Pillow Sprays
This Lavender-Infused Linen Spray Refreshes Fabric and Calms the Senses
The use of aromatherapy in different industries such as skincare, healthcare, and hospitality.
CategoryLifestyle
Performance-Enhancing Scents
xSense's Roll-On Fragrances Aid with Sleep, Work and More
Creating multi-purpose fragrances with personalized blends and natural ingredients can disrupt the traditional fragrance market.
CategoryFashion
Healing Bath Cubes
These Bath Cubes from Jane's Help Improve Sleep and Reduce Stress
Disruptive innovation opportunity: Introduce innovative bath products that cater to specific skincare needs, combining natural ingredients, specialized scents, and unique packagin…
CategoryFashion
Effervescent Sleep Aid Soaps
The 'Go to Sleep' Bath Bomb Utilizes Oils to Soothe to Tranquility
Disruptive innovation opportunity: Explore the market of natural sleep aids and wellness products using essential oils and holistic approaches.
