Category
Lifestyle
Assisted Choices
Trend cluster
Category
Experiential
Delivery
Seeking to enhance experiences, brands integrate unexpected delivery formats.
4.8
Trend score
Trend
What is the Experiential Delivery trend?
Experiential Delivery: Realizing the need to elevate consumers experiences, brands are turning to unexpected delivery formats for allure. Surprise and delighting consumers with packages that are sent via drones and social platforms, brands are helping to redefine typically mundane shipping procedures into more engaging activities.
Trend themes
Themes within the Experiential Delivery trend
Three behaviours holding the trend together01
Delivery Drones
Brands are now using delivery drones to offer customers a unique and innovative experience that traditional shipping methods can't match.
02
Digitally Connected Services
Consumers are now more tech-savvy than ever before, and brands are recognizing that they need to adapt and offer digitally-connected products and services that meet their needs.
03
Personalized Promotions
Brands are using creatively personalized promotions to engage consumers and turn their marketing into something that feels like a compelling experience.
Industry implications
What the Experiential Delivery trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry is finding new ways to leverage technological advancements to offer better delivery services and innovative marketing techniques to their customers.
For
Logistics
The logistics industry is seeing a lot of disruption from technological advancements as customers' expectations for speedy and personalized delivery options continue to rise.
For
Retail
Brands in the retail industry are now using drones and other innovative technologies to offer customers a more personalized and unique shopping experience both online and offline.
Trend signals
Trend signals for Experiential Delivery
Trend score 4.8 out of 10, from popularity 80%, activity 56%, freshness 8%.
Popularity80%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Experiential Delivery trend
7 featured examples from Jun 28, 2015 to Mar 24, 2017CategoryTech
Food Delivery Robots
DoorDash is Partnering with Starship Technologies to Offer Robot Delivery
The restaurant delivery industry can benefit from the use of robots to make deliveries more efficient.
CategoryTech
Takeout Meal Delivery Drones
Just Eat Delivered an Inaugural Takeaway Meal in Greenwich
The food delivery industry can leverage drone and robot technology to improve speed and efficiency in delivering meals to customers.
CategoryTech
Pizza-Ordering Tattoos
Pizza Hut UK is Offering Digitally Connected Delivery Tattoos
Use of connected tattoos to place orders could revolutionize the fast food industry, leading to more personalized ordering and quicker service times.
CategoryMarketing
One-Cent Pizza Promotions
JustEat Offered Inexpensive Pizzas, but Only to Those Named Mary
Disruptive innovation opportunity in the food delivery industry to experiment with personalized promotions and generate interest among customers through unique initiatives.
CategoryLifestyle
Burrito Delivery Drones
Virginia Tech's Campus Will Have Chipotle Delivery Drones This Year
Disruptive innovation opportunity: Explore the use of delivery drones to revolutionize the food delivery industry, making it faster and more convenient.
CategoryLifestyle
Beer-Delivering Drones
This Marketing Scheme Used Bumblebee Drones to Deliver Honey Beer
The E-commerce industry can benefit from drone delivery, revolutionizing the way products are delivered to customers and improving logistics operations.
CategoryTech
Frozen Yogurt Drone Deliveries
Orange Leaf Frozen Yogurt is Testing a Drone Delivery Service
The food delivery industry can explore the use of drones to enhance their delivery services and improve customer experience.
