This Marketing Scheme Used Bumblebee Drones to Deliver Honey Beer
Taiwan Beer teamed up with Wunderman Taiwan in the creation of this clever campaign to launch and promote its Honey Beer by delivering its products using bumblebee drones.
The campaign combined online and offline marketing to launch this creative promotion. Taiwan Beer targeted office buildings through online surveys asking if they wanted free beer. When offices signed up, a fleet of bee drones were released fully equipped with Google Street View technology. They were then followed by a delivery truck carrying the Honey Beer. The drones flew to the office windows to let workers know the beer had arrived.
This clever promotional campaign certainly got some buzz circulating about the new beer. The use of adorable bumblebee drones worked well with the honey-styled beer brand as well as the flying drones.
The campaign combined online and offline marketing to launch this creative promotion. Taiwan Beer targeted office buildings through online surveys asking if they wanted free beer. When offices signed up, a fleet of bee drones were released fully equipped with Google Street View technology. They were then followed by a delivery truck carrying the Honey Beer. The drones flew to the office windows to let workers know the beer had arrived.
This clever promotional campaign certainly got some buzz circulating about the new beer. The use of adorable bumblebee drones worked well with the honey-styled beer brand as well as the flying drones.
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