Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Marketing Scheme Used Bumblebee Drones to Deliver Honey Beer

 - Jun 28, 2015
References: wunderman & psfk
Taiwan Beer teamed up with Wunderman Taiwan in the creation of this clever campaign to launch and promote its Honey Beer by delivering its products using bumblebee drones.

The campaign combined online and offline marketing to launch this creative promotion. Taiwan Beer targeted office buildings through online surveys asking if they wanted free beer. When offices signed up, a fleet of bee drones were released fully equipped with Google Street View technology. They were then followed by a delivery truck carrying the Honey Beer. The drones flew to the office windows to let workers know the beer had arrived.

This clever promotional campaign certainly got some buzz circulating about the new beer. The use of adorable bumblebee drones worked well with the honey-styled beer brand as well as the flying drones.