Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Assisted
Conservation
Consumers consider ways to conserve water in their daily lives.
4.5
Trend score
What's Happening
What is the Assisted Conservation trend?
Assisted Conservation: Fresh water may be a renewable resource, but the fact that the earth's supply of groundwater is steadily decreasing remains worrisome. Many eco-conscious consumers already take their water consumption into consideration, but in light of drought situations across the globe, even less eco-conscious consumers are considering ways to conserve water in their daily routines.
Trend themes
Themes within the Assisted Conservation trend
Three behaviours holding the trend together01
Water-Recycling Systems
Water recycling systems, like the Shower of the Future, are becoming more popular, especially during drought situations.
02
Water-Sharing Tools
Sharing water with others is made easier with tools like SWIIM, which promotes the selling and leasing of surplus water.
03
Water-Conserving Products
Water conservation is made simpler with products like The 'Hydr' Shower Faucet and Hourglass Water Conservation Faucets, which help reduce water waste in the shower or during daily routines.
Industry implications
What the Assisted Conservation trend means for industry
Where the trend changes the playbookFor
Home Improvement
Home improvement companies can focus on developing and manufacturing water-recycling systems and water-conserving products to appeal to more environmentally-conscious homeowners.
For
Agriculture
Sharing water is crucial for farmers during droughts, and tools like SWIIM make it easier for farmers to sell or lease surplus water, increasing efficiency and saving money.
For
Smart Home Technology
There is an opportunity to integrate smart home technology with water-saving products like The 'Hydr' Shower Faucet and Hourglass Water Conservation Faucets to track water consumption and facilitate further conservation.
Workshop question
How can your brand adopt better conservation practices, or contribute to causes that promote environmental protections?
Trend signals
Trend signals for Assisted Conservation
Trend score 4.5 out of 10, from popularity 58%, activity 70%, freshness 8%.
Popularity58%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Assisted Conservation trend
8 featured examples from Feb 16, 2015 to Mar 8, 2018CategoryArt & Design
Water-Conscious Shower Faucets
The 'Hydr' Shower Faucet Cuts Water Usage in Half
Manufacturers could look into developing more water-efficient products like the 'Hydr' faucet to help save water in homes.
CategoryEco
Drought-Conscious Shower Systems
The Shower of the Future Recycles 90 Percent of the Water It Uses
The development of drought-conscious shower systems creates opportunities for the home improvement industry to offer more sustainable and eco-friendly options for homeowners.
CategoryEco
Drought-Combating Rain Barrels
The FreeGarden RAIN Bin Collects Water for Gardening
The water conservation equipment industry can capitalize on the growing demand for rain barrels as an effective solution for water conservation, and innovate products that are mor…
CategoryEco
Drought-Preventing Landscape Grids
Drought Grid Helps Californians Survive Hot and Dry Conditions
The landscaping industry can use the Drought Grid system to offer efficient water-saving solutions to clients, resulting in cost savings and environmental benefits.
CategoryEco
Water-Restricting Irrigation Systems
'Exilong' Watering Systems Can Reduce Water Use by 75%
The agricultural industry can benefit from implementing autonomous irrigation systems to minimize water waste and improve efficiency in crop cultivation.
CategoryArt & Design
Hourglass Water Conservation Faucets
The 'Drop' Water Tap Visually Times How Long You Shower
The 'Drop' water tap presents an opportunity for the home improvement industry to develop innovative water-saving faucets that encourage responsible water usage.
CategoryArt & Design
Water-Conscious Shower Systems
The Matter & Mindtribe 'Well' Shower Head Monitors Water Usage
Discover new business opportunities by producing and marketing efficient and water-saving shower heads that attract environment-conscious consumers
CategoryEco
Water Rental Services
SWIIM is Like Airbnb for Sharing Water with Those in Need
SWIIM's water rental services for farmers present innovative ways to monetize and optimize water usage in agriculture.
