Category
Lifestyle
Performance Powders
Trend cluster
Category
Detoxifying
Refreshment
Health conscious individuals seek out earthy ingredients in raw juices.
4.5
Trend score
Trend
What is the Detoxifying Refreshment trend?
Detoxifying Refreshment: In a time when consumers increasingly choose organic foods and beverages, juice brands are experimenting with earthy ingredients such as hearty root vegetables as a source of flavor, detoxification and nourishment. This shift is representative of a progression in the desires of consumers to incorporate energizing and beneficial sources of refreshment free of processed sugars.
Trend themes
Themes within the Detoxifying Refreshment trend
Three behaviours holding the trend together01
Root-to-Stem Movement
Juice brands are experimenting with earthy ingredients such as hearty root vegetables as a source of flavor, detoxification and nourishment, a trend that can be linked to the root-to-stem movement that seeks to reduce food waste and maximize the use of every part of the plant.
02
Superfood Craze
Incorporating nutrient-rich superfoods like chia, flax, and spirulina into juices and smoothies reflects a trend in the food industry towards the use of functional ingredients that offer more than just sustenance, but also health benefits.
03
Anti-Waste Innovation
Repurposing otherwise wasted fruits and vegetables into fresh juices reflects a growing trend in the food industry towards reducing food waste through creative and sustainable solutions.
Industry implications
What the Detoxifying Refreshment trend means for industry
Where the trend changes the playbookFor
Health and Wellness
These trends offer disruptive innovation opportunities for businesses in the health and wellness industry to create new products that cater to customers seeking natural and nutrient-dense drinks that support their well-being.
For
Sustainability
By utilizing otherwise wasted fruits and vegetables, these trends offer disruptive innovation opportunities for businesses in the sustainable food industry to create new products that reduce food waste and promote environmentally-friendly practices.
For
Functional Foods
These trends offer disruptive innovation opportunities for businesses in the functional foods industry to create new products that incorporate nutrient-rich ingredients and offer additional health benefits for consumers.
Workshop question
As the health wave continues to rise, how can your brand position itself as an active supporter of health, wellbeing and self care?
Trend signals
Trend signals for Detoxifying Refreshment
Trend score 4.5 out of 10, from popularity 64%, activity 62%, freshness 8%.
Popularity64%
Activity62%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Detoxifying Refreshment trend
7 featured examples from May 1, 2014 to Jun 16, 2016CategoryLifestyle
Authentic Cold-Pressed Juices
Juice Matters Creates a Line of Nutritious Drinks for Healthy Living
Juice Matters' focus on authentic ingredients and function-based drinks creates a disruptive innovation opportunity within the juice industry.
CategoryEco
Food Waste Fruit Juices
'Pod' Created a New Juice Range Made from Wonky Fruits and Vegetables
The food and beverage industry can benefit from this trend by exploring innovative ways to use and market wonky produce, reducing waste and improving sustainability.
CategoryLifestyle
Categorized Juice Branding
Roots & Bulbs Divides Nutrients into Informative Categories
Branding agencies can seize disruptive innovation opportunities by incorporating minimalist design and creative categorization strategies into their client's packaging projects.
CategoryLifestyle
Sea Vegetable Juices
The Newest Naked Juice Smoothie is Powered by Dulse and Spirulina
Incorporating sea vegetables into juices, smoothies and meals offers a new opportunity for the food industry to provide nutrient-rich options.
CategoryLifestyle
Detoxing Charcoal Tonics
The Black Starwater Beverages Contain Active Charcoal to Purify the Body
A sector that could benefit greatly from the addition of functional ingredients such as activated charcoal to create products with added health benefits.
CategoryLifestyle
Seed-Based Smoothies
Juice Shop's '5 Seed' Smoothie is Made from Superfood Stars
The beverage industry can explore introducing seed-based beverages to cater to health-conscious consumers seeking nutritious and delicious options.
CategoryLifestyle
Performance Beet Juices
The Beet Performer is a Healthy Energy Drink to Improve Stamina
The health and wellness industry can explore disruptive innovation opportunities by creating performance-enhancing beverages that cater to individuals seeking natural and healthy…
