Category
Lifestyle
Serial Snacking
Trend cluster
Category
Refreshed
Indulgence
Comfort food becomes an unlikely source of fresh flavor and nutrition.
3.5
Trend score
Trend
What is the Refreshed Indulgence trend?
Refreshed Indulgence: Greater emphasis on health and wellness has caused consumers to become more conscious about consumption. Instead of ordering their favorite comfort foods, such as pizza, consumers are turning to at-home alternatives that feature fresh, garden-variety ingredients. This shift speaks to to a dual consumer desire for both artisanal goods and a healthy diet.
Trend themes
Themes within the Refreshed Indulgence trend
Three behaviours holding the trend together01
Healthy Comfort Food
Consumer preferences for healthy food have led to the creation of comfort food recipes that incorporate fresh and plant-based ingredients.
02
Artisanal Home Cooking
Consumers are turning to homemade cooking, leading to the creation of at-home alternatives that feature fresh, garden-variety ingredients.
03
Creative Pizza Recipes
Chefs and home cooks are coming up with unconventional and healthy pizza recipes that incorporate unique ingredients and flavors.
Industry implications
What the Refreshed Indulgence trend means for industry
Where the trend changes the playbookFor
Food and Beverage
By incorporating fresh and healthy ingredients into their products, food and beverage companies can cater to consumers' demand for wellness.
For
Home Cooking Tools
As more consumers are cooking at home, companies can develop innovative cooking tools and gadgets that make it easier and more efficient to prepare healthy homemade meals.
For
Fitness and Wellness
With a growing interest in healthy eating and wellness, fitness and wellness companies can develop products and services that support healthy lifestyles, such as meal prep kits and healthy menus.
Workshop question
What are two competing desires your consumer has? How could you help them attain the "best of both worlds"?
Trend signals
Trend signals for Refreshed Indulgence
Trend score 3.5 out of 10, from popularity 54%, activity 44%, freshness 8%.
Popularity54%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Refreshed Indulgence trend
5 featured examples from Mar 5 to Aug 25, 2015CategoryLifestyle
DIY Watermelon Pizza
This Fruit-Infused Watermelon Pizza is a Satisfyingly Healthy Treat
The food and beverage industry can create and market fruit-infused desserts like watermelon pizza.
CategoryLifestyle
Breakfast Pizza Pies
This Protein Pizza Recipe is Infused With Fresh Eggs and Tomatoes
Opportunity for disruptive innovation in the pizza industry through new recipes and ingredient choices.
CategoryLifestyle
Broccoli Pesto Pizzas
This Homemade Pizza Replaces Tomatoes for a Rich Green Veggie Sauce
Food and beverage companies can explore creating unique pizza flavors with vegetable-based sauces and toppings.
CategoryLifestyle
Grilled Melon Pizzas
Kick Off National Grilling Month with This Reinvented Fruity Barbeque Pizza
The food and beverage industry can explore and market grilled fruit as a healthy and flavorful option for barbecue enthusiasts.
CategoryLifestyle
Purple Pizza Recipes
This Healthy Beetroot Recipe From Fork to Belly Features a Dark Red Crust
The food and beverage industry can leverage the trend of colorful and healthy ingredients like beetroot to create innovative products and recipes.
