Category
Tech
Delegated Interfaces
Trend cluster
Category
Incentivized
Style
Mobile fashion platforms promote loyalty services and rewards.
4.0
Trend score
Trend
What is the Incentivized Style trend?
Incentivized Style: Fashion brands are replacing brick-and-mortar stores with digital platforms that attract tech savvy consumers in search of exclusive offers. Loyalty rewards programs and specialty points help companies attract and retain clients using new style-specific tools or platforms. These concepts are also in line with today's coupon culture and private retail deals that come with contemporary subscription plans.
Trend themes
Themes within the Incentivized Style trend
Three behaviours holding the trend together01
Social Shopping Platforms
By leveraging social media promotion and user influence, retail businesses can increase engagement and incentivize shopping habits.
02
Incentivized Loyalty Programs
Using loyalty rewards programs and specialty points, businesses are able to attract and retain clients using new style-specific tools and platforms.
03
Personalization through Mobile Apps
Using social media and customization, mobile apps allow retailers to provide a personalized shopping experience and increase social engagement.
Industry implications
What the Incentivized Style trend means for industry
Where the trend changes the playbookFor
Fashion and Retail Industry
Social shopping platforms, incentivized loyalty programs, and personalized mobile apps have great potential to drive sales in the fashion and retail industry.
For
Mobile App Development Industry
With the increased demand for personalization and mobile shopping convenience in the fashion and retail industry, there is a lot of room for innovation in the mobile app development industry.
For
Social Media Marketing Industry
Retail businesses that utilize social shopping platforms and incentivized promotions will have a significant advantage in the social media marketing industry.
Workshop question
How could you better attract tech-savvy consumers who expect digitization?
Trend signals
Trend signals for Incentivized Style
Trend score 4.0 out of 10, from popularity 73%, activity 39%, freshness 8%.
Popularity73%
Activity39%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Incentivized Style trend
7 featured examples from Jul 28, 2014 to May 16, 2015CategoryBusiness
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
Fashion brands can implement social shopping strategies to incentivize customers and increase brand awareness through influencer marketing.
CategoryBusiness
Incentivized Fashion Apps
Tagspire Gives You Money When People Purchase the Products You Post
Fashion bloggers and beauty influencers may benefit from incentivized shopping apps like Tagspire to monetize their content and increase engagement with their followers.
CategoryTech
Influencer Shopping Apps
Stylinity Rewards Users for Being Stylish and Inspiring Others to Shop
Disruptive innovation opportunity: Implement influencer shopping apps and shoppable image technology to engage customers, boost sales, and increase brand awareness.
CategoryMarketing
Social Loyalty Apps
This Loyalty App Leverages Instagram to Offer Unique Deals to Shoppers
Retailers can leverage social media and technology to enhance their loyalty programs and improve the customer experience.
CategoryTech
In-Store Customization Apps
The Urban Outfitters App Has Exclusive Offers and Insider Events
Implementing in-store customization apps to provide a personalized shopping experience.
CategoryTech
Shoppable Dress-Up Games
Covet's Fashion Game App Lets You Try on and Buy Designer Clothing
Opportunities to expand their brand and reach a wider audience through collaborations with gaming companies creating interactive experiences with real-life fashion.
CategoryTech
Crystal Collection Apps
The Swarovski 'Just Because' App Makes Earning Points Mobile
Implementing mobile loyalty apps in the retail industry incentivizes customer loyalty and drives repeat purchases.
